Print vs. Digital: The Rebirth of Print Media in the Digital Age

Many are surprised to hear that print is becoming increasingly popular with millenials and younger generations, but the proof is in the data. Millennials are chastised for being glued to their phones, yet print media still holds an important place in their daily lives. Even people from the older generation, while they increasingly shop online, are much more likely to …

How Marketers Can Thrive Using Print Media

For a variety of reasons, an increasing number of people are choosing to unplug these days. That doesn’t mean they don’t use the Internet or aren’t interested in browsing websites, but it does mean that print media is far from dead. Print is still widely seen as a credible source—after all, if someone took the time to print an ad …

3 Easy Ways to Increase the Impact of Your Marketing Materials

In the last few years, research has proven that print is still alive and kicking. In fact, one study recently found that print advertisements are easier for readers to understand, more persuasive, and more attention grabbing. With so many positive statistics hinting that you should incorporate print into your marketing strategies, you have no reason not to give it a …

What It Means to be an Eco Friendly Printing Company

With the rising awareness of climate change and other important environmental issues, many printing companies are scrambling to earn coveted recognition as an eco friendly company. Our sustainability journey began in 2004 and we’ve been guided by a Triple Bottom Line philosophy in maintaining the fragile balance between People, Planet and Profits. It is through that cultural lens that most …

The Great Business Card Debate: Physical or Digital?

Although many other business aspects are going (or have already gone) digital, many people still seem to prefer printed business cards to digital ones. Their reasons for this preference may vary, but it got us wondering: is one type of business card better than the other? Or are they equal, even in today’s digital age? Let’s take a look at …

Choosing the Right Printer: Stand Out from the Competition with a Better Provider

First impressions count. And in a crowded marketplace, your marketing collateral has to work harder than ever to make an impact. It starts with choosing the right print service provider, one whose manufacturing processes and core values match your needs. From business cards to flyers and everything in between, Advertisers Printing has seen–and printed–it all. We are ready and able …

The Ultimate Guide to Sending Direct Mail

About 20 years ago, right when email was beginning its takeover as one of the quickest and most effective ways to communicate, people loathed receiving direct mail advertisements. That’s because they received dozens of pamphlets, booklets, flyers, and handouts all promising their company was offering the best solution for whatever problem they might have. Today, though, the tables have swiftly …

Choosing the Right Paper for Your Commercial Printing Project

To the everyday consumer, the idea that you need to choose the “right” paper for a printing project seems absurd; after all, it’s just paper! But if you ask any design or marketing professional, they’ll tell you it’s a decision worth stressing over. Some of the most important factors for picking the right paper for a project include project type, …

Print’s Not Dead Yet: Four Reasons Why Print Marketing Still Matters

With the rise in digital advertising and marketing, so-called industry experts have been crowing about the impending death of print media for years. Despite these many predictions, print is still alive and kicking. Of course, digital marketing offers promises like greater reach and cost effectiveness, but it’s missing many of the perks that only direct mail, for example, can achieve. …

Need a Big Printer? No Problem! Introducing the HP 10000

Let’s talk about the gorilla in the room. No, not the one wandering around at the zoo, but the 800 pound digital gorilla in our facility. That’s right, at Advertisers Printing, we are the proud new owners of the HP 10000. This monster machine at our headquarters is one of only a few in the United States–a rare sight indeed. …