3 Ways To Track Direct Mail and Its Impact On Your Website

When you are planning on sending a direct mail piece out to your target audience, make sure you include measurement components into your marketing strategy.  That way, you can see which marketing methods are the most effective! Use Google Analytics to Benchmark Direct Traffic Prior to sending out the direct mail piece, monitor and record the Direct Traffic that Google …

3 Must-Haves For Your Mobile Website

Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing website has. This helps with …

3 Ways to Incorporate QR Codes into Fulfillment

There are plenty of examples where marketers have put QR Codes on their materials simply because they could. But there also have been a great number of QR Code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three ways that companies could incorporate QR Codes into their fulfillment process: QR Codes …

Is a Blog Sustainable?

It’s probably only sustainable if people access it, read it and refer to it. This can certainly beg another question as to where blogging first came from. Surprisingly it has a local St Louis connection. A fellow named Brad L. Graham, a theater publicist for the Repertory Theatre of St Louis is occasionally credited with coining the term “Blogosphere”. The …