Variable Data Solutions
Variable Data Printing from Advertisers Printing gives you a proven marketing tool for implementing customer-focused communications, individually tailoring your literature or other documents. And perhaps the most efficient and cost-effective method to reach the right customers at the right time—and with the right message—is through highly personalized, one-to-one marketing via variable data.
- Proven to enhance your marketing efforts and improve customer response.
- Enhances your flexibility—layout, text and images can be varied depending on customer needs.
- Allows for more accurate response tracking.
- Enables mass customization without mass production.
The same message is sent to group of potential customers.
Segmented versions are created to better target different audience groups.
Each document includes individual customer’s name and address while your marketing message remains the same.
On each document, content is custom-tailored to specific individuals for greater relevancy and impact.