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Read on below to learn more about how to use both traditional and innovative print channels for your success!
Earth Day Preview: Sustainability in Printing Practices
Taking Action: Responsible Disposal of Electronics In honor of Mother Earth, and our upcoming holiday celebrating her, Earth Day, we want to share a proud moment that happened last weekend. Our Director of Sustainability, John Heaney M.S., led by example as he orchestrated the responsible disposal of 11 skids of electronics. Instead of simply discarding them into a landfill, John ensured that these devices were properly recycled, diverting potentially harmful materials from polluting our planet. Championing Sustainable Practices John’s commitment to sustainability extends far beyond this single act. He consistently champions environmentally friendly practices in every aspect of our business operations. Whether it’s implementing energy-efficient solutions, promoting recycling initiatives, or encouraging sustainable supply chain practices, John is at the forefront of driving positive change. Inspiring Environmental Responsibility What sets John apart is his genuine passion for making a difference. He doesn’t just view sustainability as a corporate buzzword or a checkbox on a CSR report. Instead, he sees it as a moral imperative—a duty to safeguard our planet for future generations. Leading the Way John’s dedication to walking the walk inspires all of us to do better. It challenges us to reevaluate our own actions and strive for greater environmental responsibility in everything we do. By following John’s lead and committing to sustainable action, we can create a brighter, greener future for all. Conclusion: A Beacon of Environmental Stewardship As we reflect on John’s exemplary leadership, let us all be reminded of the power of individual action. Each of us has the capacity to make a difference, no matter how small our role may seem. Thank you, John Heaney, for not just talking the talk but walking the walk—and inspiring us all to do the same.
Print Marketing in Political Campaigns: Enhancing Voter Engagement
Discover the impact of print marketing in political campaigns with Advertisers Printing’s fast, sustainable solutions and USPS partnership.
Integrating Physical Print into Digital Marketing for Enhanced Sales
For every $167 spent on direct mail in the US, marketers sell $2,095 in goods. This astounding return on investment showcases the power of direct mail. It’s a key component in integrating physical print into digital marketing. In today’s digital-first world, direct mail influences many consumers. 40% have made a purchase in the last 3 months due to direct mail. Additionally, 39% of customers try a business for the first time because of it. Understanding the Impact of Integrating Physical Print into Digital Marketing The integration of print and digital channels in marketing solutions has transformed direct mail, and Advertisers Printing is among the companies leading the way. As the digital marketing landscape continues to evolve, the collaboration of print and digital channels is redefining success metrics. “There’s a bigger, deeper emotional connection with a printed piece versus a digital piece.” This sentiment reflects the emerging trend in marketing where physical print and digital mediums coexist, complementing each other in a harmonious marketing strategy. Working in tandem with our clients, the Advertisers Printing team developed systems to efficiently process data, bundle client mail, and execute daily mail processing. Consequently, as a nationwide company with a strategic location in St. Louis, Advertisers Printing leverages its central logistical advantage. This strategy provides clients with savings, flexibility, convenience, and efficiency through print mail fulfillment services. Additionally, their comprehensive approach ensures that every aspect of mail handling is optimized for the best possible outcomes. Eric Castelli, CEO of Leadpost, notes the uniqueness of this collaboration: “We have a service that allows people to retarget anonymous website visitors using direct mail, email, social, and display. In 2017, we chose Advertisers Printing as our primary fulfillment provider to fulfill that direct mail.” This partnership exemplifies the integration of physical print into digital marketing, catering to the need for technically advanced marketing programs. Bill Fechner, visionary CEO and third-generation owner, recognizes the industry’s shift: “The industry itself has shrunk. There is a lot of competition in the printing industry with digital methods. So the industry has adjusted.” Alex Fechner, at the helm of Advertisers Printing, successfully bridges the gap between print and digital marketing, enhancing campaign impacts. Additional Supporting Information: Impact of Direct Mail: 73% of American consumers prefer being contacted by brands via direct mail because it allows them to engage with the content at their convenience. Also, 81% of people read or scan their mail daily, reflecting the high engagement potential of direct mail (Direct Mail Marketing Statistics). Millennials and Direct Mail: Despite being digital natives, 77% of Millennials pay attention to direct mail advertising. As such, this demographic’s response to physical print holds significant implications for marketers. It underscores the need to integrate print with digital strategies (Direct Mail and Millennials). Effectiveness of Direct Mail: Direct mail recipients purchase 28% more items and spend 28% more money than those who don’t receive direct mail. This highlights the effectiveness of print in driving sales, a crucial aspect of integrating physical print into digital marketing (Direct Mail Effectiveness). Personalization in Direct Mail: Personalized direct mail is a powerful tool. 84% of consumers say they are more likely to open direct mail when it’s personalized. This level of personalization is critical for building a connection with the audience (Personalization in Direct Mail). Direct Mail and Digital Marketing: Integrating direct mail with digital marketing has been shown to increase response rates by 63%, website visits by 68%, and leads by 53%. This synergy between the two mediums is vital for a successful marketing strategy (Integrating Direct Mail and Digital Marketing). Conclusion: Integrating physical print into digital marketing offers a unique opportunity to create deeper connections with the audience, driving sales and strengthening brand loyalty. The success of companies like Advertisers Printing in this integration paves the way for others to explore and benefit from this synergistic approach. Citations: Contact Us Now for More Information Phone: (314) 652-9924
Discover innovative printing solutions, eco-friendly practices, client success stories, and expert insights through our behind-the-scenes video content.
In Register with CMYK | Mail Enhancement and Soft Touch
Paper beats screen! 🚀📚 Are you in register with your printer? Did you know that the average lifespan of a printed ad is 17 days while the average lifespan of a digital ad is 7.5 seconds? Discover why that brochure you forgot in your bag feels like a long-lost friend when it resurfaces. Our “In Register with CMYK” episode delves into why paper has a VIP pass to our refrigerators and desks. Hint: it’s all about the touch factor. Alex Fechner and Andrea Stonebraker talk with CMYK. Work with a printer that brings specialized solutions to the table. 🌳💌
In Register with CMYK | Stripping and Folding
Are you in register with your print provider? Explore the print world with us 📄✨ where humor is always welcome and ties are left at the door! Join CMYK, an investigative reporter, 🔍 in a lighthearted journey at Advertisers Printing, discovering that this industry is fueled not just by ink and paper, but by passionate individuals with unique backstories.
Unfold myths around paper-folding 🖐️📃 – think you can’t fold it more than seven times? We challenge that! Along the way, enjoy candid moments, spontaneous jokes, and the real stars: the people who bring print to life. ✨ Print isn’t only about the machines; it’s about the spirited team operating them. #PrintLife #inregister #FunFactsUnfolded #MoreThanInk
Meet the Team | Tony Scheibelhut Celebrates Advertisers’ Quirks
Mastering the art of mail means more than just sending letters. Meet Brian Beelek, a mail data processor at Advertisers Printing. With 2.5 years under his belt, he emphasizes the critical role of communication and teamwork in ensuring timely deliveries for every project.
Whether it’s converting client desires to USPS standards or syncing with the production team, each step is crucial. Advertisers Printing isn’t just about deadlines; it’s a family-oriented place that values open communication and puts people first.
This approach not only makes work enjoyable but also reflects our core philosophy at Advertisers Printing: business is about more than profit; it’s about building a community of success.
