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Google’s Privacy Updates Could Make Direct Mail Your New Best Friend
Earlier this year, Google decided to stir the pot with a new wave of spam and data-collection updates. The updates were designed to give internet users better control over inboxes and ad experiences, but for businesses, it means a whole new level of “how do we reach people anymore?” Fortunately, while Google continues to make digital marketing a bigger headache, direct mail is sitting here saying, “pick me!” Here’s how these updates are changing the game and why it’s time to double down on your mailbox strategy. What Changed in 2024? Google’s latest updates are all about cutting down spam and giving users tighter privacy controls. Some of the more important changes include: Stricter Email Filtering: If emails don’t pass Google’s ever-evolving AI spam filters, they’re going straight to the promotions tab Tighter Privacy Regulations: Google is cracking down with restrictions on third-party cookie tracking and first-party data collection Decreased Options for Ad Personalization: Rules around ad targeting are getting tighter, making it harder to laser in on your audience Translation: it’s likely that in 2025, fewer people are seeing your emails and digital ads – and the ones who do are harder to track and convert. Marketing Strategy Impact Google’s updates are just one more reason businesses are shifting how they think about marketing budgets. With stricter email filters, fewer people see your carefully crafted messages. Tighter privacy controls make it harder to track who engages with your ads. As targeting options shrink, digital ad spend delivers less ROI and forces advertisers to cast wider (and less effective) nets. On top of that, the growing skepticism around data collection makes it tough to build trust and personalize your campaigns. The result is a tough, expensive environment, where reaching customers can feel like an uphill battle. Direct Mail is the Hero You Need While digital marketing strategies have taken a big hit from search engine and algorithm changes, direct mail is thriving – and here’s why: Direct Mail is Immune to Spam Filters – postcards, catalogs, and letters land directly in hands, not hidden in some digital folder. That’s a 100% inbox delivery rate, guaranteed. It’s Personal Without Being Creepy – with direct mail, you don’t need invasive tracking to make an impact. Personalized mail based on zip codes, purchase history, or interests feels authentic, not intrusive. It’s Tangible and Trustworthy – there’s something about holding a piece of mail that feels more legitimate than online ads. Plus, it stays on desks, fridges, and countertops – a constant reminder of your brand. Direct Mail + Smarter Digital = A Winning Combo – you don’t have to abandon digital altogether. Tools like our platform Advertisers Connects pair direct mail with digital ads to amplify reach and track performance, so you get the best of both worlds. The Bottom Line for 2025 Marketing While Google’s privacy updates will undoubtedly make digital marketing more complicated, they’re also shining a light on the power of direct mail. In a world where inboxes are cluttered and ads are ignored, the mailbox is a space where your business or organization can truly stand out. We’re here to help you navigate the new marketing landscape and craft direct mail campaigns that deliver real results. Let us help you get creative and maximize your marketing efforts – your customers are waiting!
How We Saved Clients $53,000 in 2024 With Mail Commingling
With postage costs on the rise and businesses struggling with thin profit margins, we’re always on the lookout for ways to help our clients make the most of their print investment. And in 2024, we hit an exciting milestone – this year Advertisers Printing commingled over 2 million pieces of mail, saving our clients more than $53,000 in postage fees! If you’re sending mail without commingling, you’re leaving money on the table. Learn more about what commingling is, how it works, and how it could be the game-changer your organization needs in 2025. What is Commingling? Think of commingling as carpooling for your mail. It’s the process of combining mail from multiple clients to qualify for bulk postage discounts typically reserved for the big players. By bundling your mail with others, we meet USPS presort requirements and slash postage rates while optimizing delivery times. The best part? Your mail still looks and feels like it’s just yours (because it is). The only difference is that by hitching a ride in our commingling system, your mail arrives faster and costs less. Is Your Project a Good Fit for Commingling? Not every project is a candidate for commingling, but if yours fits the bill, the savings can be substantial. Here’s what to look for: How Commingling Works Our shop takes care of the heavy lifting, so you don’t have to worry about USPS complexities. First, we help you choose the right paper size, weight, and design to maximize commingling benefits while staying on-brand. Sometimes the smallest tweaks – like trimming half an inch – can help you take advantage of significant savings. Next, your mail is sorted, bundled, and combined with others, creating a high-volume batch that qualifies for the best rates. You still maintain full control over your campaign’s look, feel, and messaging. Finally, your pre-sorted and barcoded mail will go to USPS for delivery. With your mailers sufficiently optimized for USPS’ infrastructure, they’ll go out quicker and with more reliable delivery than non-commingled counterparts. The Bottom Line: Better Mail, Bigger Savings Commingling isn’t just a service, it’s a strategy. At Advertisers Printing, we’ve mastered the art of turning mid-sized and high-volume campaigns into cost-saving, high-impact mailers. Curious to see how much commingling could save you? Get in touch with a team member today, and let’s see how we can make your next campaign the best (and smartest) one yet.
Earth Day Preview: Sustainability in Printing Practices
Taking Action: Responsible Disposal of Electronics In honor of Mother Earth, and our upcoming holiday celebrating her, Earth Day, we want to share a proud moment that happened last weekend. Our Director of Sustainability, John Heaney M.S., led by example as he orchestrated the responsible disposal of 11 skids of electronics. Instead of simply discarding them into a landfill, John ensured that these devices were properly recycled, diverting potentially harmful materials from polluting our planet. Championing Sustainable Practices John’s commitment to sustainability extends far beyond this single act. He consistently champions environmentally friendly practices in every aspect of our business operations. Whether it’s implementing energy-efficient solutions, promoting recycling initiatives, or encouraging sustainable supply chain practices, John is at the forefront of driving positive change. Inspiring Environmental Responsibility What sets John apart is his genuine passion for making a difference. He doesn’t just view sustainability as a corporate buzzword or a checkbox on a CSR report. Instead, he sees it as a moral imperative—a duty to safeguard our planet for future generations. Leading the Way John’s dedication to walking the walk inspires all of us to do better. It challenges us to reevaluate our own actions and strive for greater environmental responsibility in everything we do. By following John’s lead and committing to sustainable action, we can create a brighter, greener future for all. Conclusion: A Beacon of Environmental Stewardship As we reflect on John’s exemplary leadership, let us all be reminded of the power of individual action. Each of us has the capacity to make a difference, no matter how small our role may seem. Thank you, John Heaney, for not just talking the talk but walking the walk—and inspiring us all to do the same.
Discover innovative printing solutions, eco-friendly practices, client success stories, and expert insights through our behind-the-scenes video content.
A Partnership that Pays Off Year After Year
“For us, all we care about is that we’re reaching the right customers. And Advertisers, through their lead match program, found us customers that spent four times more than the lists we were purchasing from other big groups. So, huge success.” – Jimmy Sansone, Founder and Co-Owner of the Normal Brand.
The Normal Brand Finds Huge Success with 4X Growth
“For us, all we care about is that we’re reaching the right customers. And Advertisers, through their lead match program, found us customers that spent four times more than the lists we were purchasing from other big groups. So, huge success.” – Jimmy Sansone, Founder and Co-Owner of the Normal Brand.
Direct Mail Dysfunction Blooper Reel
In the world of direct mail, not everything goes exactly as planned – especially when the cameras are rolling. Join us as we pull back the curtain and share a few of our favorite behind-the-scenes moments from the Direct Mail Dysfunction campaign.
