With the rising awareness of climate change and other important environmental issues, many printing companies are scrambling to earn coveted recognition as an eco friendly printing company. Our sustainability journey began in 2004 and we’ve been guided by a Triple Bottom Line philosophy in maintaining the fragile balance between People, Planet and Profits. It is […]
Topic: Blog
Although many other business aspects are going (or have already gone) digital, many people still seem to prefer physical business cards to digital business cards. Their reasons for this preference may vary, but it got us wondering: is one type of business card better than the other? Or are they equal, even in today’s digital […]
First impressions count. And in a crowded marketplace, your marketing collateral has to work harder than ever to make an impact. It starts with choosing the right print service provider, one whose manufacturing processes and core values match your needs. From business cards to flyers and everything in between, Advertisers Printing has seen–and printed–it all. […]
About 20 years ago, right when email was beginning its takeover as one of the quickest and most effective ways to communicate, people loathed receiving direct mail advertisements. That’s because they received dozens of pamphlets, booklets, flyers, and handouts all promising their company was offering the best solution for whatever problem they might have. Today, […]
To the everyday consumer, the idea that you need to choose the “right” paper for a printing project seems absurd; after all, it’s just paper! But if you ask any design or marketing professional, they’ll tell you it’s a decision worth stressing over. Some of the most important factors for picking the right paper for […]
With the rise in digital advertising and marketing, so-called industry experts have been crowing about the impending death of print media for years. Is printing dead? Despite these many predictions, print is not dead it is still alive and kicking. Of course, digital marketing offers promises like greater reach and cost effectiveness, but it’s missing […]
Let’s talk about the gorilla in the room. No, not the one wandering around at the zoo, but the 800 pound digital gorilla in our facility. That’s right, at Advertisers Printing, we are the proud new owners of the HP 10000. This monster machine at our headquarters is one of only a few in the […]
This “800 lb. Digital Gorilla” really opens up the range of jobs that can be produced:Tabloid Publications, Presentation Folders, Canvas Wall Art, Posters, Fine Art Books, Book Blocks, Oversized Books With all the benefits of digital:Product Range – Quantity Range – Speed to Market – Substrate Flexibility – Economy – Sustainability – Personalization Specifications: (For […]
When you are planning on sending a direct mail pieces out to your target audience, make sure you include measurement components into your marketing strategy to track direct mail pieces. That way, you can see which marketing methods are the most effective! Use Google Analytics to Benchmark Direct Traffic Prior to sending out the direct […]
Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing […]
There are plenty of examples where marketers have put QR Codes on their materials simply because they could. But there also have been a great number of QR Code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three ways that companies could incorporate QR Codes into […]
It’s probably only sustainable if people access it, read it and refer to it. This can certainly beg another question as to where blogging first came from. Surprisingly it has a local St Louis connection. A fellow named Brad L. Graham, a theater publicist for the Repertory Theatre of St Louis is occasionally credited with […]