Why Marketing is Going Multichannel
We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping
November 10, 2015
White Papers
Best Practices for Greening Print Marketing
These days, it’s all about going green. For some people, it’s a personal and philosophical commitment. For others, it’s important for their brand image. Whatever
November 10, 2015
Best Practices for 1:1 Personalized Printing
1:1 (personalized) printing increases the relevance of the marketing message–breaking through the clutter–while offering marketers quantifiable metrics that help them justify their budgets in a
November 10, 2015
How Web-to-Print Optimizes the Print Supply Chain
Today, a growing number of companies are using web-to-print solutions to reduce the total cost of printed materials and boost the responsiveness and efficiency of
October 22, 2015
Seven Compelling Reasons to Use a Web-to-Print Solution
Prompted by ever-increasing competitive pressures, companies of all types and sizes are aggressively working to reduce costs and improve the efficiency and productivity of their
October 22, 2015
How to Measure the Value of a Web-to-Print Solution
In the face of ever-increasing customer demands and competitive pressures, companies in virtually all industries are aggressively seeking ways to reduce costs and improve the
October 22, 2015
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