In the face of ever-increasing customer demands and competitive pressures, companies in virtually all industries are aggressively seeking ways to reduce costs and improve the productivity of their business operations. One area that offers huge opportunities for performance improvement is the supply and distribution chain for printed materials. Today, a growing number of companies are […]
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When you are planning on sending a direct mail pieces out to your target audience, make sure you include measurement components into your marketing strategy to track direct mail pieces. That way, you can see which marketing methods are the most effective! Use Google Analytics to Benchmark Direct Traffic Prior to sending out the direct […]
Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing […]
There are plenty of examples where marketers have put QR Codes on their materials simply because they could. But there also have been a great number of QR Code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three ways that companies could incorporate QR Codes into […]
It’s probably only sustainable if people access it, read it and refer to it. This can certainly beg another question as to where blogging first came from. Surprisingly it has a local St Louis connection. A fellow named Brad L. Graham, a theater publicist for the Repertory Theatre of St Louis is occasionally credited with […]