Although many other business aspects are going (or have already gone) digital, many people still seem to prefer physical business cards to digital business cards. Their reasons for this preference may vary, but it got us wondering: is one type of business card better than the other? Or are they equal, even in today’s digital […]
Format: Article
First impressions count. And in a crowded marketplace, your marketing collateral has to work harder than ever to make an impact. It starts with choosing the right print service provider, one whose manufacturing processes and core values match your needs. From business cards to flyers and everything in between, Advertisers Printing has seen–and printed–it all. […]
About 20 years ago, right when email was beginning its takeover as one of the quickest and most effective ways to communicate, people loathed receiving direct mail advertisements. That’s because they received dozens of pamphlets, booklets, flyers, and handouts all promising their company was offering the best solution for whatever problem they might have. Today, […]
To the everyday consumer, the idea that you need to choose the “right” paper for a printing project seems absurd; after all, it’s just paper! But if you ask any design or marketing professional, they’ll tell you it’s a decision worth stressing over. Some of the most important factors for picking the right paper for […]
With the rise in digital advertising and marketing, so-called industry experts have been crowing about the impending death of print media for years. Is printing dead? Despite these many predictions, print is not dead it is still alive and kicking. Of course, digital marketing offers promises like greater reach and cost effectiveness, but it’s missing […]
Let’s talk about the gorilla in the room. No, not the one wandering around at the zoo, but the 800 pound digital gorilla in our facility. That’s right, at Advertisers Printing, we are the proud new owners of the HP 10000. This monster machine at our headquarters is one of only a few in the […]
This “800 lb. Digital Gorilla” really opens up the range of jobs that can be produced:Tabloid Publications, Presentation Folders, Canvas Wall Art, Posters, Fine Art Books, Book Blocks, Oversized Books With all the benefits of digital:Product Range – Quantity Range – Speed to Market – Substrate Flexibility – Economy – Sustainability – Personalization Specifications: (For […]
Download the Whitepaper We live in an era of gadgets. Research shows that 94% of people have their cell phone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on a mobile device than on a desktop. Customers continue to move into an omnichannel world, […]
These days, it’s all about going green. For some people, it’s a personal and philosophical commitment. For others, it’s important for their brand image. Whatever your reason for greening, the question is the best way to go about it. This white paper will look at some easy best practices as they relate to print marketing.
1:1 (personalized) printing increases the relevance of the marketing message–breaking through the clutter–while offering marketers quantifiable metrics that help them justify their budgets in a way that many traditional media do not.
Today, a growing number of companies are using web-to-print solutions to reduce the total cost of printed materials and boost the responsiveness and efficiency of the print supply/distribution chain.
Prompted by ever-increasing competitive pressures, companies of all types and sizes are aggressively working to reduce costs and improve the efficiency and productivity of their business operations. One area of business operations that offers huge opportunities for cost savings and performance improvement is the supply and distribution chain for printed materials. A growing number of companies […]