It’s out of your hands now—your brochure, that is. Whether you’ve just handed it to a curious prospect, mailed it to your target audience, or shipped a hundred stacks to be displayed near and far, that simple fold of paper is off to reel in a boatload of shiny new clients—or turn them away entirely. […]
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We’ve talked before about how to track the success of your direct mail, but tracking success assumes you’re setting yourself up for success. How do you ensure you’re sending out the best material to your prospects? As a follow-up to our Direct Mail guide, today we’re distilling many years of industry experience into five principles […]
Sometimes all a prospect needs is a gentle reminder of your product or service in order for them to convert. Maybe they visited your page yesterday or even a week ago, but with the hustle and bustle of busy lives, it’s easy to forget. Retargeting is a great way to give them that nudge they […]
Every designer knows that each piece contains an equal amount of blood, sweat, and tears. Designs don’t come easy, regardless of their simplicity—you spend time contemplating them and testing a few options before you even come close to the finished product. And with all this hard work in place, the last thing you need is […]
Are promo products worth the investment? The scene is familiar. The event was intended to be spent representing the brand, the business, and getting some new leads, but it feels like the pens at the booth — shiny and new and emblazoned with the company logo — are just going to be drowned out by […]
With advances in digital technology, creating physical business cards can seem like a dated practice that may not have the value it used to. The truth is that this “old-school” method of providing your business information is still alive today—and it’s still just as effective as ever. Business cards have long been a staple in […]
Why the resurgence of print media marketing vs Facebook ads. Building and launching Facebook ads has become increasingly pricey in the last year. With so many businesses hopping onto their ad program, newsfeeds have turned into a “skymall” like catalog that considerably overwhelms consumers. Facebook advertising is so easy that it’s become inundated with businesses […]
One of the greatest ways to keep your company successful is to create a loyal following. By investing in your brand, you work to create an image and lifestyle that your followers will crave. A brand may take a while to build—it won’t be achieved overnight; it takes time and effort to create the following […]
Comparing print vs digital, which one is more popular? Many are surprised to hear that print is becoming increasingly popular with millenials and younger generations, but the proof is in the data. Millennials are chastised for being glued to their phones, yet print media still holds an important place in their daily lives. Even people […]
For a variety of reasons, an increasing number of people are choosing to unplug these days. That doesn’t mean they don’t use the Internet or aren’t interested in browsing websites, but it does mean that print media is far from dead. Print is still widely seen as a credible source—after all, if someone took the […]
In the last few years, research has proven that print is still alive and kicking. In fact, one study recently found that print advertisements are easier for readers to understand, more persuasive, and more attention-grabbing. With so many positive statistics hinting that you should incorporate print into your marketing strategies, you have no reason not […]
With the rising awareness of climate change and other important environmental issues, many printing companies are scrambling to earn coveted recognition as an eco friendly printing company. Our sustainability journey began in 2004 and we’ve been guided by a Triple Bottom Line philosophy in maintaining the fragile balance between People, Planet and Profits. It is […]