Variable Data Printing Solutions Increase Engagement
What is Variable Data Printing?
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Static Communications
The same message is sent to group of potential customers. -
Versioned
Segmented versions are created to better target different audience groups. -
Personalized Marketing
Each document includes individual customer’s name and address while your marketing message remains the same. -
Fully Customized Communications
On each document, content is custom-tailored to specific individuals for greater relevancy and impact.
Benefits of Variable Data Printing
- Proven to enhance your marketing efforts and improve customer response.
- Enhances your flexibility—layout, text and images can be varied depending on customer needs.
- Allows for more accurate response tracking.
- Enables mass customization without mass production.
Learn more about what Advertisers Printing can do for you.
Click on the icons below for information about our marketing solutions.
Revolutionize Direct Mail with Integrated Marketing Solutions
Now, Advertisers Connects is an integrated marketing solution that:
- Maximizes the impact of your direct mail by combining it with online marketing
- Enhances the overall results that you receive from your campaign by adding additional exposure to print marketing campaigns
- Seamlessly tracks the effectiveness of your direct mail
- Ensures that no leads are left behind with continued online exposure to the interested prospects who visited your website and left without taking action.
- Supplies 24/7 campaign results on your dashboard
Direct mail is still one of the most effective marketing channels for generating new interest, brand awareness, and creating new business opportunities through pinpoint target marketing to specific demographics.
For every $167 spent on direct mail in the US, marketers sell $2,095 in goods.
40% of consumers have made a purchase in the last 3 months and 39% of customers say they try a business for the first time as a result of direct mail. Transform your direct mail with integrated marketing solutions.
- 44% of customers visit a brand’s website after receiving direct mail marketing
- Website visitors who are retargeted with display ads are 70% more likely to convert on your website
- 26% of customers will return to a site through retargeting
After serving high-level clients for over 90 years, our goal is to help you connect with successful marketing solutions to help you grow.
During your marketing campaign strategic planning, for example, Advertisers Printing can assist on the front end with list acquisition and client profiling. During the campaign, we can assist with lead scoring and triggers to identify “hot prospects”. Post-campaign, we can follow up with backend tracking and overall campaign ROI. Even our equipment is geared to today’s marketing methods, with greater use of color and lower quantities.
Take Your Digital Integration Even Further With Social Media
Social Media Follow Up
Keep your business in front of your prospects everywhere they go! Our new Social Follow-Up feature ensures that you truly achieve maximum exposure to those people interested in your product or service.
SocialMatch
Our new service SocialMatch maximizes the use of your mailing list! We can now take your mailing list and MATCH each name with their Facebook or Instagram user accounts.
How it Works: SocialMatch is a 14-day program that starts on your mailing date. Before, during, and after your mailing, targeted ads will be delivered to your mailing list and increase your visibility online.
