Case Studies

“Their enthusiasm to work with clients and their projects is a plus and makes us want to continue working with them. David is great at bringing in people on their team who know what to do to help.” Rachel Thomas, Miles Media Miles Media connected with Advertisers Printing through a mutual client, making the connection with personal connections and LinkedIn. They had worked with another client who had a very specific and targeted customer base and need. Having seen how well the Advertisers Printing and marketing solutions work, Miles Media decided to try a test run. REACH Platform for Marketing Solutions Rachel has worked with David Purdom on marketing solutions. After trying out the Advertisers Printing REACH Platform for their own client, Miles Media was impressed with the results and decided to use the same solution in house. They use the REACH Platform to find customers who visit the Miles Media website. Those customers then receive a targeted direct mail postcard within 72 hours of their visit. This solution enhances the ability to target specific customers.  In general, the entire Advertisers Printing team has been really good about getting deliverables on time, setting up meetings, and clarifying any confusion during the process. The REACH Platform is a new and exciting approach to better targeting customers. Miles Media likes how David works proactively with them.  Sustainable Print Solutions and Better Partnerships Miles Media first connected with Advertisers Printing via a mutual business contact who had come to Advertisers Printing because of its sustainability practices. Advertisers Printing is one of only a few printers with Sustainable Green Printing Partnership certification and a rich commitment to sustainable print and its practices. In addition, Miles Media has found that Advertisers Printing is especially good at finding solutions to problems no matter the level of challenge. This creates a better partnership for all. “The REACH Platform is a really great and unique solution!” Rachel Thomas, Miles Media

“Alex Fechner and Advertisers Printing go above and beyond with excellent customer service. They really care. Everyone says that they care, but these guys really do it.” Conrad Sansone, The Normal Brand Conrad Sansone at The Normal Brand has worked with Advertisers Printing for many years, taking advantage of many varied business solutions over the course of their long relationship. This case study shows how The Normal Brand increased revenue with our print solutions. Unique Print Solutions The Normal Brand has used Advertisers Printing for various mailing solutions. They value the unique print solutions and customer service that they always receive from Alex Fechner and the whole team. Conrad loves that Advertisers Printing consistently beats the prices of competitors and provides superior solutions. Conrad says, “They are always thinking outside the box.” Print Tracking Solutions What makes Advertisers Printing rise above others as a provider of print solutions for The Normal Brand? Data and tracking solutions from Advertisers Printing have helped The Normal Brand to begin to analyze their customer reach, using various marketing solutions with Advertisers Printing. Not only does The Normal Brand rely on Advertisers Printing for print solutions, they also increase their reach and engagement using data and print tracking. This is part of the problem solving that has helped The Normal Brand succeed. Advertisers LeadMatch The Normal Brand has utilized Advertisers LeadMatch for purchasing leads for mailings. In a recent mailing, they found that the LeadMatch contacts generated 3.6 times more revenue than a simple purchased mailing list. Advertisers Printing makes their mailings far more effective and efficient with LeadMatch. “The team really cares about the data. They’ve dug into it many times to get us exactly what we wanted, resulting in 3.6 times greater revenue than our prior approach.” Conrad Sansone, The Normal Brand

“We’ve been blown away with Advertisers Printing. They are very forward thinking and bring dynamic digital marketing into the archaic direct mail sector. This continually brings us back to them.” Lewis Berkwit, Ranken Jordan Pediatric Bridge Hospital When things began to go wrong with a printing vendor for Ranken Jordan Pediatric Bridge Hospital, the Annual Giving Officer Lewis Berkwit turned to Alex Fechner. He knew that Advertisers Printing could meet deadlines and make the small hospital a priority customer. The results were fantastic. Direct Mail Solutions Ranken Jordan needs efficient and fast direct mail solutions. They send out regular donor appeals every month. The schedule allows no leeway for lag time between mailings.  Advertisers Printing has worked with Ranken Jordan Pediatric Bridge Hospital to provide regular donation mailings, according to their specific needs. The hospital does about ten mailings each year, ranging in size from 4,000 to 65,000 pieces. Most include a two-page front and back piece with additional pieces, including an outer envelope, reply envelope, small reply form, and an  encouragement card. In the first year that Ranken Jordan Pediatric Bridge Hospital worked with Advertisers Printing, returns on donor mailings astonishingly increased to 14 times more than past returns. Advertisers Connects Since beginning a relationship with Advertisers Printing, Ranken Jordan Pediatric Bridge Hospital has used the Advertisers Connects solution with good results. Their work with Advertisers connects has generated about 2,000 new leads for their donor base.  Lewis Berkwit really likes the way that Advertisers Printing makes Ranken Jordan a priority and focuses consistently on the needs of the hospital. The two companies work together as co-workers and achieve great results together. “I feel like I’m their only client, I feel like they work with me at Ranken Jordan. They’re part of my team. I think of them as co-workers, not as business partners.” Lewis Berkwit, Ranken Jordan Pediatric Bridge Hospital

“Astounding results! We got close to 15 percent engagement from a direct mail campaign with the help of Advertisers Connects. This was much better than we expected!” Amy Lutz, St. Louis Kaplan Feldman Holocaust Museum As part of a long-term relationship with Advertiser’s Printing, the St. Louis Holocaust Museum engaged with Advertisers Printing for a large scale direct mail campaign to potential donors. The results were far beyond what Amy Lutz ever expected. Excellent engagement results Amy Lutz worked with Liz Lewis to design a direct mail campaign of 117,000 pieces to go to a group of potential donors. From those 117,000 contacts, after various types of engagement, they had a targeted list of 17,000 potential donors who had engaged with the mailing in some way, including visiting the Holocaust Museum website. Fifteen percent engagement rate is really astounding for direct mail! Solving unique challenges With its important and solemn message of telling the story of Holocaust survivors and engaging with the public in an educational role, the Holocaust Museum presents a unique challenge for direct mail and marketing campaigns. The message must be carefully honed to be respectful and engage donors. Advertisers Printing and Liz were able to craft a strong and appropriate call to action with the help of a copywriter and designer. Liz worked with them from start to finish on the project to achieve unexpectedly positive results. Amy was delighted to have full support for the entire project from Advertisers Printing. With such excellent results in hand, the Holocaust Museum is considering the possibility of future mailings using Advertisers Connects to boost engagement. Fill out the form below to read more about how we helped the St. Louis Kaplan Feldman Holocaust Museum. “Advertisers Printing was a great partner for us in our direct mail campaign, from idea conception to astonishing end results. We will definitely consider their services in the future.” Amy Lutz, St. Louis Kaplan Feldman Holocaust Museum

“With Advertisers Printing, quality is always there. I have yet to find a problem in production with them. We really rely on them.” Kenny Jewell, Express Scripts Express Scripts has used Advertisers Printing for many years for various needs, including large scale print solutions. With each new request, Advertisers Printing has been able to deliver quality solutions. Express Scripts relies  on Advertisers Printing for fast turnaround times and high quality.  Large scale print solutions Express Scripts relies on Advertisers Printing for speedy turnaround on any project. Kenny sometimes has demands to create and Kenny Jewell works with large scale print runs for Express Scripts, handling inventory for letterheads, formula guides, envelopes, inserts, and mail merge projects. Kenny has chosen Advertisers Printing as one of his top reliable vendors. The broad needs at Express Scripts require a large group of printers, but Kenny says that while he uses about 12 vendors in total, Advertisers Printing is among the three or four he relies on most consistently. The print runs at Express Scripts vary in type and scale. Quantities for print runs at Express Scripts can range from 5,000 to over 300,000 pieces. Fast turnaround times Express Scripts relies on Advertisers Printing for speedy turnaround on any project. Kenny sometimes has demands to create and deploy a large product in 10 days or less. This is never a problem with Advertisers Printing. Express  Scripts can count on Advertisers Printing to complete these jobs in only 3-5 days. Kenny likes the ease of communication by email and the fact that Advertisers Printing handles all quality control in house. He can communicate directly with a Print Strategist for his projects. He also likes that he gets new proofs with every order, even if it is a reprint. Quality, speed, and consistency make Advertisers Printing a top vendor for Kenny and Express Scripts. “They always come through for us. Many times they come in ahead of schedule.” Kenny Jewell, Express Scripts

“John Heaney and Advertisers Printing are great partners. They come to the table with really great ideas and get back to us quickly. They are the best vendor with the best value.” Jamie Jordan, Express Scripts Jamie Jordan leads the account management team at Express Scripts. She has partnered with Advertisers Printing for over ten years, both with Express Scripts and with another employer. The partnership between Express Scripts and Advertisers printing has resulted in many contemporary print solutions for this provider of prescription solutions. Working closely together with a print strategist has resulted in great success for Express Scripts. Print Solutions and Digital Solutions Express Scripts uses Advertisers Printing for various printing needs, including business cards, direct mail and custom pieces. Express Scripts has especially had good success with a custom direct mail piece with scratch off codes and variable data work.  Express Scripts benefits from some of the more advanced solutions from Advertisers Printing including regular use of a customized digital storefront. Better Partners Jamie values the partnership between Express Scripts and Advertisers Printing. When comparing with other vendors, she says, “The people at Advertisers Printing are just better partners. We have a lot of complicated projects and compliance issues that we have to work around. They always are willing to work with us and bring solutions to the table.” John Heaney works carefully with her to create sustainable solutions that are better for the carbon footprint of both companies. He often provides many options for minimizing waste. The consistency and excellent work at Advertisers Printing keeps Jamie and Express Scripts continually coming back regularly for more print jobs and services, including the digital storefront.. “The people at Advertisers Printing are very consistent and very honest. They work with us and will tell us if there would be a negative outcome from something we want to do.” Jamie Jordan, Express Scripts

Direct Mail Piece Alone 11,656 Pieces Mailed No data gathered Using the old “spray & pray” method is outdated Direct Mail Piece with Connects Platform 11,656 Pieces Mailed 98% mail pieces delivered 3 phone calls 1,146 USPS informed delivery emails sent with 8 click-throughs 112,816 Google Ad display count generating 128 clicks 3,380 Facebook/Instagram ad display generating 141 clicks 267 LEADS GENERATED!!! Using Connects increased exposure by 967%

Direct Mail Piece Alone 9,306 pieces mailed No data gathered Using the old “spray & pray” method is outdated Direct Mail Piece with Connects Platform 9,306 pieces mailed 95% mail pieces delivered 5 phone calls 594 USPS informed delivery emails sent with 3 click-throughs 85,455 Google Ad display count generating 97 clicks to website 3,895 Facebook/Instagram ad display generating 53 clicks to website 297 LEADS GENERATED!!! Using Connects increased exposure by 918%