Automation = Time Creation = Respect
In prepress, we focus on two main areas: setting up the file to reproduce exactly as intended and speed. The majority of the time reproducing the file exactly as intended means getting the color right. Advertisers Printing, as a beta site for developing the print to gray balance process, was also one of the world’s first print companies to embrace color management. As a result, we’re experts in creating curves specifically for the press and paper your job requires. Speed is a critical factor because a lot of precious time can be lost in the file prep/proofing stage.
Our goal is to get the file right the first time. We do that by using automation. For example, our digital workflow is set up to take a properly prepared file directly from file upload to proof or digital press without any human intervention. At Advertisers, we believe that time is the most precious commodity and one of the best ways we can serve our Clients is to respect their time.