For a variety of reasons, an increasing number of people are choosing to unplug these days. That doesn’t mean they don’t use the Internet or aren’t interested in browsing websites, but it does mean that print media is far from dead. Print is still widely seen as a credible source—after all, if someone took the […]
Chronicle: Print Ideas, Client Results & Videos
In the last few years, research has proven that print is still alive and kicking. In fact, one study recently found that print advertisements are easier for readers to understand, more persuasive, and more attention-grabbing. With so many positive statistics hinting that you should incorporate print into your marketing strategies, you have no reason not […]
With the rising awareness of climate change and other important environmental issues, many printing companies are scrambling to earn coveted recognition as an eco friendly printing company. Our sustainability journey began in 2004 and we’ve been guided by a Triple Bottom Line philosophy in maintaining the fragile balance between People, Planet and Profits. It is […]
Although many other business aspects are going (or have already gone) digital, many people still seem to prefer physical business cards to digital business cards. Their reasons for this preference may vary, but it got us wondering: is one type of business card better than the other? Or are they equal, even in today’s digital […]
First impressions count. And in a crowded marketplace, your marketing collateral has to work harder than ever to make an impact. It starts with choosing the right print service provider, one whose manufacturing processes and core values match your needs. From business cards to flyers and everything in between, Advertisers Printing has seen–and printed–it all. […]
About 20 years ago, right when email was beginning its takeover as one of the quickest and most effective ways to communicate, people loathed receiving direct mail advertisements. That’s because they received dozens of pamphlets, booklets, flyers, and handouts all promising their company was offering the best solution for whatever problem they might have. Today, […]
To the everyday consumer, the idea that you need to choose the “right” paper for a printing project seems absurd; after all, it’s just paper! But if you ask any design or marketing professional, they’ll tell you it’s a decision worth stressing over. Some of the most important factors for picking the right paper for […]
With the rise in digital advertising and marketing, so-called industry experts have been crowing about the impending death of print media for years. Is printing dead? Despite these many predictions, print is not dead it is still alive and kicking. Of course, digital marketing offers promises like greater reach and cost effectiveness, but it’s missing […]
Let’s talk about the gorilla in the room. No, not the one wandering around at the zoo, but the 800 pound digital gorilla in our facility. That’s right, at Advertisers Printing, we are the proud new owners of the HP 10000. This monster machine at our headquarters is one of only a few in the […]
This “800 lb. Digital Gorilla” really opens up the range of jobs that can be produced:Tabloid Publications, Presentation Folders, Canvas Wall Art, Posters, Fine Art Books, Book Blocks, Oversized Books With all the benefits of digital:Product Range – Quantity Range – Speed to Market – Substrate Flexibility – Economy – Sustainability – Personalization Specifications: (For […]
Download the Whitepaper We live in an era of gadgets. Research shows that 94% of people have their cell phone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on a mobile device than on a desktop. Customers continue to move into an omnichannel world, […]
These days, it’s all about going green. For some people, it’s a personal and philosophical commitment. For others, it’s important for their brand image. Whatever your reason for greening, the question is the best way to go about it. This white paper will look at some easy best practices as they relate to print marketing.