Direct Mail Piece Alone 9,306 pieces mailed No data gathered Using the old “spray & pray” method is outdated Direct Mail Piece with Connects Platform 9,306 pieces mailed 95% mail pieces delivered 5 phone calls 594 USPS informed delivery emails sent with 3 click-throughs 85,455 Google Ad display count generating 97 clicks to website 3,895 […]
Chronicle: Print Ideas, Client Results & Videos
So you have this great idea in your head of a postcard, magazine, brochure, or other print product for your company. Great! Now what? The printing process can seem daunting—but it’s not as scary as you think, especially if you have the right team of professionals by your side. Here is an outline of the […]
Planning a print marketing project isn’t always so straightforward. It often involves many moving parts and pieces to reach the goal you have in mind. At the end of the day, no amount of design, content, or marketing strategy can salvage a poorly printed project. Finding the right printer is crucial to your print marketing […]
It’s out of your hands now—your brochure, that is. Whether you’ve just handed it to a curious prospect, mailed it to your target audience, or shipped a hundred stacks to be displayed near and far, that simple fold of paper is off to reel in a boatload of shiny new clients—or turn them away entirely. […]
We’ve talked before about how to track the success of your direct mail, but tracking success assumes you’re setting yourself up for success. How do you ensure you’re sending out the best material to your prospects? As a follow-up to our Direct Mail guide, today we’re distilling many years of industry experience into five principles […]
Sometimes all a prospect needs is a gentle reminder of your product or service in order for them to convert. Maybe they visited your page yesterday or even a week ago, but with the hustle and bustle of busy lives, it’s easy to forget. Retargeting is a great way to give them that nudge they […]
Every designer knows that each piece contains an equal amount of blood, sweat, and tears. Designs don’t come easy, regardless of their simplicity—you spend time contemplating them and testing a few options before you even come close to the finished product. And with all this hard work in place, the last thing you need is […]
Are promo products worth the investment? The scene is familiar. The event was intended to be spent representing the brand, the business, and getting some new leads, but it feels like the pens at the booth — shiny and new and emblazoned with the company logo — are just going to be drowned out by […]
With advances in digital technology, creating physical business cards can seem like a dated practice that may not have the value it used to. The truth is that this “old-school” method of providing your business information is still alive today—and it’s still just as effective as ever. Business cards have long been a staple in […]
Why the resurgence of print media marketing vs Facebook ads. Building and launching Facebook ads has become increasingly pricey in the last year. With so many businesses hopping onto their ad program, newsfeeds have turned into a “skymall” like catalog that considerably overwhelms consumers. Facebook advertising is so easy that it’s become inundated with businesses […]
One of the greatest ways to keep your company successful is to create a loyal following. By investing in your brand, you work to create an image and lifestyle that your followers will crave. A brand may take a while to build—it won’t be achieved overnight; it takes time and effort to create the following […]
Comparing print vs digital, which one is more popular? Many are surprised to hear that print is becoming increasingly popular with millenials and younger generations, but the proof is in the data. Millennials are chastised for being glued to their phones, yet print media still holds an important place in their daily lives. Even people […]