Paper beats screen! Are you in register with your printer? Did you know that the average lifespan of a printed ad is 17 days while the average lifespan of a digital ad is 7.5 seconds? Discover why that brochure you forgot in your bag feels like a long-lost friend when it resurfaces. Our “In Register with CMYK” episode delves into why paper has a VIP pass to our refrigerators and desks. Hint: it’s all about the touch factor. Alex Fechner and Andrea Stonebraker talk with CMYK. Work with a printer that brings specialized solutions to the table.