There are hundreds of blog posts published every day about the latest trends and insights surrounding various marketing channels: how the new social media algorithm update will affect your PPC ads, why your SEO strategy should be different this month than it was the last, what new technology will take your email marketing to the […]
Format: Article
We’ve said it before, and we’ll say it again: print isn’t dead. In fact, as sales and marketing departments across dozens of industries become oversaturated with digital outreach efforts, print has continued to hold its place in the marketing realm as a reliable and effective tactic. Of course, it’s one thing to say that print […]
In the middle of the 20th-century advertising boom, advertisements were the result of painstaking research and creative strategies between agencies and their clients. While they cast a wide net to the masses, these ads were still created with a target demographic and consumer behaviors in mind. This was a key strategy that cemented many of […]
Read This Case Study To Learn: How the Advertisers Printing Company promotes environmental sustainability Recommendations on sustainable printing and substrate selection Environmental metrics used to reduce ecological footprint Why organizations rely on Advertisers Printing for greening their own operations Download the Whitepaper
Promotional products are everywhere—pretty much every business has purchased some promotional product for an event or to keep on hand for office visitors as a fun and effective way to boost brand awareness. They’re usually inexpensive, can be designed to your liking, and can put a smile on a prospect’s or customer’s face—because who doesn’t […]
A new year brings new opportunities, so now’s the best time to set some strong, attainable goals for your business. Among them is likely a sales quota—an almighty number to beat—which can get the gears turning in your creative team. How can you reel in more prospects? As your marketing team strategizes for the coming […]
Just like that, the holiday season approaches again. With it, seasonal marketing campaigns will flood inboxes and clutter the snail-mail of your favorite customers. This is an important time of year to develop an innovative strategy to boost awareness and bring in business. How can you capture the coveted attention of your target audience during […]
More often than not, consumers are looking down. Between social media advertising, email marketing, and an influx of eCommerce applications, brand awareness starts in the palm of your prospect’s hand. But what happens when they look up? Despite our predominantly digital era, poster advertising the “old-fashioned way” has yet to go out of style. In […]
Direct Mail Piece Alone 11,656 Pieces Mailed No data gathered Using the old “spray & pray” method is outdated Direct Mail Piece with Connects Platform 11,656 Pieces Mailed 98% mail pieces delivered 3 phone calls 1,146 USPS informed delivery emails sent with 8 click-throughs 112,816 Google Ad display count generating 128 clicks 3,380 Facebook/Instagram ad […]
Direct Mail Piece Alone 9,306 pieces mailed No data gathered Using the old “spray & pray” method is outdated Direct Mail Piece with Connects Platform 9,306 pieces mailed 95% mail pieces delivered 5 phone calls 594 USPS informed delivery emails sent with 3 click-throughs 85,455 Google Ad display count generating 97 clicks to website 3,895 […]
So you have this great idea in your head of a postcard, magazine, brochure, or other print product for your company. Great! Now what? The printing process can seem daunting—but it’s not as scary as you think, especially if you have the right team of professionals by your side. Here is an outline of the […]
Planning a print marketing project isn’t always so straightforward. It often involves many moving parts and pieces to reach the goal you have in mind. At the end of the day, no amount of design, content, or marketing strategy can salvage a poorly printed project. Finding the right printer is crucial to your print marketing […]