Planning a print marketing project isn’t always so straightforward. It often involves many moving parts and pieces to reach the goal you have in mind. At the end of the day, no amount of design, content, or marketing strategy can salvage a poorly printed project. Finding the right printer is crucial to your print marketing success—an excellent printer can give you the opportunity to wow your customers and stand out from your competitors.
When the stakes are high, how do you make the right choice? And why should you trust us with your printing needs? To answer that question, we’ve outlined five things you should look for when searching for a printing company.
The first thing you should note about a printing company is the quality of its products. However, be sure to look for more than just the quality of image resolution or color. Be sure to work with a partner who can help you engineer your projects for maximum effect and minimal cost. One who understands the value of time and is always focused on saving yours and beating deadlines. A printer who doesn’t pay close attention to the intricate details of each project is going to hold your project back from its full potential and cost you money and time in the long run.
At Advertisers Printing, we never forget that even the most beautiful design and material can be undone by poor finishing. We are vigilant about maintaining the quality of your project through each stage of the process. All of this helps eliminate errors that can cost you time and money or cause undue stress.
The cost of print marketing can be daunting, which is why it’s important to choose a printing company that can offer you a measurable return on your investment. Always remember to look for a printer that has provided direct, measurable results for its clients. It’s one thing to finish a print job, but a company that demonstrates that its projects have improved engagement, revenue, or recognition for its clients will make your dollar count.
At Advertisers Printing, our clients keep coming back because of the value we add to their businesses and campaigns. Notably, 44% of customers visit a brand’s website after receiving our direct mailers. Website visitors who are retargeted with our display ads are 70% more likely to convert, and 26% of customers will return to a site through our retargeting strategy.
Focus on Omni Channel Communications
When choosing your printer, make sure they can connect the unmatched deliverability and tactile nature of print with the digital world. Adding social media, Google ads, retargeting and lead generation on the digital side will increase your brand exposure and with it, your results. Your true focus is communication and we don’t live in a print-only world.
At Advertisers Printing, we focus on what matters most to your brand, effective communication duplication, distribution, and delivery.
Personalization and Unique Effects
You want your printed communications to stand out. Personalization does that. Utilizing readily available data, precise targeting and personalization allow your printed piece to connect directly to the reader. Digital printing is the gateway to personalization. At Advertisers Printing, our digital print quality matches and depending on the substrate exceeds traditional offset quality. Our digital press capacity far exceeds what the typical print vendor can supply. Another way to take advantage of print’s physical nature is with the use of unique effects such as a “soft-touch” laminate or variable data foil. What makes print better than a digital piece? Print media has the opportunity to engage your audience by utilizing unique sizes, shapes, and textures that digital media can’t provide. With that in mind, look for a print partner that offers unique finishes like embossing, textured lamination, and specialty inks.
The variety of finishes we offer will make your projects memorable and engage a variety of audiences.
Once you’ve narrowed down your options, it’s time for the most important step in the vetting process: reading customer reviews. Look on multiple platforms like Yelp, Google, or Facebook to get a broad picture of the pros and cons of each printer.
As a testament to our clients’ satisfaction, Advertisers Printing carries 5-star reviews across all platforms. Our reviews center around our consistent high-quality attentive customer service and commitment to meeting your deadlines. And if you want proof you can touch, come in for a tour and we’ll show a wall covered with over 400 independently judged awards.
Advertisers Printing is a full-service, sustainable printing company that offers assistance from initial project planning to final distribution. We have decades of experience printing materials ranging from professional business cards to annual reports.Contact us today to learn more about our services and speak to one of our print professionals. Your path to increasing the effectiveness of your communications is just a contact away.