For every $167 spent on direct mail in the US, marketers sell $2,095 in goods. This astounding return on investment showcases the power of direct mail. It’s a key component in integrating physical print into digital marketing. In today’s digital-first world, direct mail influences many consumers. 40% have made a purchase in the last 3 months due to direct mail. Additionally, 39% of customers try a business for the first time because of it.

Understanding the Impact of Integrating Physical Print into Digital Marketing

The integration of print and digital channels in marketing solutions has transformed direct mail, and Advertisers Printing is among the companies leading the way. As the digital marketing landscape continues to evolve, the collaboration of print and digital channels is redefining success metrics.

“There’s a bigger, deeper emotional connection with a printed piece versus a digital piece.” This sentiment reflects the emerging trend in marketing where physical print and digital mediums coexist, complementing each other in a harmonious marketing strategy.

Working in tandem with our clients, the Advertisers Printing team developed systems to efficiently process data, bundle client mail, and execute daily mail processing. Consequently, as a nationwide company with a strategic location in St. Louis, Advertisers Printing leverages its central logistical advantage. This strategy provides clients with savings, flexibility, convenience, and efficiency through print mail fulfillment services. Additionally, their comprehensive approach ensures that every aspect of mail handling is optimized for the best possible outcomes.

Eric Castelli, CEO of Leadpost, notes the uniqueness of this collaboration: “We have a service that allows people to retarget anonymous website visitors using direct mail, email, social, and display. In 2017, we chose Advertisers Printing as our primary fulfillment provider to fulfill that direct mail.” This partnership exemplifies the integration of physical print into digital marketing, catering to the need for technically advanced marketing programs.

Bill Fechner, visionary CEO and third-generation owner, recognizes the industry’s shift: “The industry itself has shrunk. There is a lot of competition in the printing industry with digital methods. So the industry has adjusted.” Alex Fechner, at the helm of Advertisers Printing, successfully bridges the gap between print and digital marketing, enhancing campaign impacts.

Additional Supporting Information:

Impact of Direct Mail: 73% of American consumers prefer being contacted by brands via direct mail because it allows them to engage with the content at their convenience. Also, 81% of people read or scan their mail daily, reflecting the high engagement potential of direct mail (Direct Mail Marketing Statistics).

Millennials and Direct Mail: Despite being digital natives, 77% of Millennials pay attention to direct mail advertising. As such, this demographic’s response to physical print holds significant implications for marketers. It underscores the need to integrate print with digital strategies (Direct Mail and Millennials).

Effectiveness of Direct Mail: Direct mail recipients purchase 28% more items and spend 28% more money than those who don’t receive direct mail. This highlights the effectiveness of print in driving sales, a crucial aspect of integrating physical print into digital marketing (Direct Mail Effectiveness).

Personalization in Direct Mail: Personalized direct mail is a powerful tool. 84% of consumers say they are more likely to open direct mail when it’s personalized. This level of personalization is critical for building a connection with the audience (Personalization in Direct Mail).

Direct Mail and Digital Marketing: Integrating direct mail with digital marketing has been shown to increase response rates by 63%, website visits by 68%, and leads by 53%. This synergy between the two mediums is vital for a successful marketing strategy (Integrating Direct Mail and Digital Marketing).

Conclusion:

Integrating physical print into digital marketing offers a unique opportunity to create deeper connections with the audience, driving sales and strengthening brand loyalty. The success of companies like Advertisers Printing in this integration paves the way for others to explore and benefit from this synergistic approach.

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