Direct mail is an impactful marketing tool that has long been regarded as a passive part of marketing strategies. The benefits of direct mail marketing offer highest ROI but it has lagged behind its digital marketing counterparts due to direct mail campaigns requiring manual, time-consuming workflows and its inability to measure campaign data. Thankfully, direct […]
Chronicle: Print Ideas, Client Results & Videos
The success of direct mail campaigns is offering your direct mail leads an offer they can’t resist. A compelling offer includes an irresistible call to action and a good response tracking system. In addition, there are other items marketers can use to generate high-quality direct mail leads. There are many marketers that combine direct mail […]
Direct mail retargeting is a powerful weapon when planning a direct mail campaign. Retargeted direct mail might sound complicated but it is simply sending a personalized item such as a letter or postcard to a recent website visitor that did not convert or complete the desired action. However, the website visitor did show a strong […]
Sustainability is both a word and a concept that is discussed time and again in the print industry. There are multiple large corporations who are already practicing sustainability throughout the levels of their company. In addition, many small and medium-sized businesses have started to increase their commitment to sustainability by prioritizing it in every aspect […]
When it comes to direct mail campaigns, it is vital that you do not overwhelm the recipients with too much information that makes it hard to read or process the message. In general, the number one factor that has an impact on the success of your direct mail campaign is your direct mail data. Keep […]
Direct mail data cleaning, AKA the process of cleaning your data, is a direct mail postal optimization technique which makes the task of cleaning and managing mailing lists an efficient process that also saves on your total mailing costs. In addition, it also works to reduce the waste and missed opportunities caused by addresses that […]
So you want to create a Print Ready File or Print Ready PDF?But what is a print ready file? The easiest answer is that a print ready file is a file that when sent to a print company can be immediately put into the production workflow and contains all of the necessary details so the […]
“Their enthusiasm to work with clients and their projects is a plus and makes us want to continue working with them. David is great at bringing in people on their team who know what to do to help.” Rachel Thomas, Miles Media Miles Media connected with Advertisers Printing through a mutual client, making the connection […]
In a growing digital world, can printing be sustainable and friendly to our environment? Absolutely! Advertisers Printing has spent decades investing in sustainable printing solutions to make our business and our clients’ businesses more sustainable. How does Advertisers Printing make you more sustainable? Over the past 20 years, we have invested in equipment and practices […]
“Alex Fechner and Advertisers Printing go above and beyond with excellent customer service. They really care. Everyone says that they care, but these guys really do it.” Conrad Sansone, The Normal Brand Conrad Sansone at The Normal Brand has worked with Advertisers Printing for many years, taking advantage of many varied business solutions over the […]
“We’ve been blown away with Advertisers Printing. They are very forward thinking and bring dynamic digital marketing into the archaic direct mail sector. This continually brings us back to them.” Lewis Berkwit, Ranken Jordan Pediatric Bridge Hospital When things began to go wrong with a printing vendor for Ranken Jordan Pediatric Bridge Hospital, the Annual […]
“Astounding results! We got close to 15 percent engagement from a direct mail campaign with the help of Advertisers Connects. This was much better than we expected!” Amy Lutz, St. Louis Kaplan Feldman Holocaust Museum As part of a long-term relationship with Advertiser’s Printing, the St. Louis Holocaust Museum engaged with Advertisers Printing for a […]