Brochure Finishing Options
Brochures are one of the most versatile marketing techniques that a business owner or marketer can create to promote their company. Even though brochures might seem to be an old school way to market a business, there are almost unlimited creative options when it comes to the brochure finishing process. In this article, we will spotlight a number of print finishes that make a brochure stand out from the competition thanks to creative and compelling brochure finishing options currently on the market. Embossing & Debossing This print finish option is easy to understand because they are the opposite of each other. Embossing is when a graphic is stamped from the back of the paper in order to create a raised graphic on the front of the paper. During the debossing process, the design is indented from the front by depressing the graphic into the paper. Brochure Coating Brochure coating provides a professional and appealing finish to the product. Different finishes provide different effects or appearances to the brochure so it is important to know the difference between each coating option. Die-Cutting The die-cutting process is when a die is customized through the cutting or forming process in order to create a desired design or shape. The die-cut machine is able to mass produce large numbers of the same cut out shapes for the final product. Foil Stamping Foil stamping uses foil and pressure to create graphic designs and text in a large range of shiny colors and textures. The result is a unique printed design when the foil is applied to another material for the final aesthetic finish. Brochure Laminating Brochure laminating is when a clear plastic film is bonded onto printed materials. The addition of the clear plastic film makes the brochure sturdy and long-lasting. Binding While many people view binding as nothing more than a way to hold a document together, it also gives the brochure its shape. In addition, the binding process makes the materials easier to read and improves its durability. This could be done by stitching, wire-o, perfect/book binding among many other binding options Custom Brochure Folding The fold of the brochure impacts the way the contained information is laid out and read by the public. Each type of fold determines the layout of the brochure and some common fold options include the tri-fold, accordion fold, the bi-fold, and Z-fold. Print finishes provide much of the aesthetics and functionality of a brochure. Contact our design team for help in choosing the best brochure finishes for your print project. Contact Us Now for More Information Phone: (314) 652-9924