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Brochure Finishing Options

Brochure Finishing Options

Brochures are one of the most versatile marketing techniques that a business owner or marketer can create to promote their company. Even though brochures might seem to be an old school way to market a business, there are almost unlimited creative options when it comes to the brochure finishing process. 

In this article, we will spotlight a number of print finishes that make a brochure stand out from the competition thanks to creative and compelling brochure finishing options currently on the market.

Embossing & Debossing

This print finish option is easy to understand because they are the opposite of each other. Embossing is when a graphic is stamped from the back of the paper in order to create a raised graphic on the front of the paper. During the debossing process, the design is indented from the front by depressing the graphic into the paper.

Brochure Coating

Brochure coating provides a professional and appealing finish to the product. Different finishes provide different effects or appearances to the brochure so it is important to know the difference between each coating option.

  • Spot UV Coating is when a high-gloss UV coating is applied to a product, such as a brochure, through the use of UV (ultraviolet) light in order to give the materials a vibrant look along with a protective coating. 
  • Anti-Microbial Coating is a coating that is applied directly to the paper during the print process in order to protect the printed piece without leaving behind any residue or odor.
  • Matte Coating provides a smooth matte finish to the materials while also maintaining a high level of color retention, low gloss, and a memorable texture.
  • Satin Coating has a little bit of a shine to its finish but it does not reflect as much light as a glossy finish.
  • Glossy Coating creates a shiny and smooth finish that also makes the colors of the brochure have a vibrant look. 


The die-cutting process is when a die is customized through the cutting or forming process in order to create a desired design or shape. The die-cut machine is able to mass produce large numbers of the same cut out shapes for the final product. 

Foil Stamping

Foil stamping uses foil and pressure to create graphic designs and text in a large range of shiny colors and textures. The result is a unique printed design when the foil is applied to another material for the final aesthetic finish.

Brochure Laminating

Brochure laminating is when a clear plastic film is bonded onto printed materials. The addition of the clear plastic film makes the brochure sturdy and long-lasting. 


While many people view binding as nothing more than a way to hold a document together, it also gives the brochure its shape. In addition, the binding process makes the materials easier to read and improves its durability. This could be done by stitching, wire-o, perfect/book binding among many other binding options

Custom Brochure Folding

The fold of the brochure impacts the way the contained information is laid out and read by the public. Each type of fold determines the layout of the brochure and some common fold options include the tri-fold, accordion fold, the bi-fold, and Z-fold.

Print finishes provide much of the aesthetics and functionality of a brochure. Contact our design team for help in choosing the best brochure finishes for your print project.

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