Direct mail has been, and continues to be, a successful marketing channel for companies and brands across the United States. Businesses enjoy the fact they have multiple types of direct mail options to choose from when delivering their message. In addition to various types of direct mail marketing, the postal service is providing USPS discounted rates to direct mail advertisers this year. Because of the personalized approach to reaching customers and the available discount on postage, direct mail is a “must do” for companies!

In this article, we will share the most common (and successful) types of direct mail. We will also include a number of examples and spotlight direct mail USPS postage discounts for companies and organizations looking to grow their brand.

Brochures

Direct mail brochures always seem to generate positive ROI. They are a simple version of direct mail that still allows for creativity when delivering your marketing message or a call to action for a specific promotion in a way that is easy to engage.

When it comes to brochures for direct mail, they are particularly popular with retail stores, churches, educational institutions, and travel or personal finance companies.

Letters

A well-written direct mail letter, combined with a compelling design, creates a personal connection with customers. Letters have a versatility to them that enrich the experience through a sophisticated envelope or letter finish or they can include inserts that deliver information on promotions that the audience can use to save money. Direct mail letters can include fundraising information, an invitation to an event, coupons for an upcoming sale or the latest information about the business in a newsletter.

Catalogs

Catalogs have remained popular over the last few years as they give brands the opportunity to connect more closely with customers. Catalogs are popular in the fashion, retail, and manufacturing industries but they are also ideal for other businesses.

Postcards

Postcards are cost-effective and easy to design. They also deliver results thanks to their versatility. Here are some examples of how they are commonly used as well as some of the most popular sizes:

Common Uses for Postcards:

• Announcements
• Coupons
• Event invitations & Registration reminders
• Political campaigns

Popular postcard sizes:

• Standard postcard (4¼” x 6″)
• Bi-fold postcard (Two attached cards sealed with glue or wafers)
• Oversize postcard (9″ x 6″)
• Jumbo postcard (11″ x 6″)

Package Inserts

Due to the increase in online sales, a greater number of packages are being delivered across the country. This gives brands and organizations an opportunity to connect with their audience while also increasing sales and showing how they stand out from the competition.

Direct Mail Discounts

The USPS offers discounts for direct mail campaigns and that includes each of the direct mail types discussed above. Each campaign has a different eligibility for the discounts listed below:

• Informed Delivery Promotions
• Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
• Earned Value Promotion
• Emerging & Advanced Technology Promotion
• Personalized Color Transpromo Promotion
• Mobile Shopping Promotion

Here at Advertisers, we focus on informed delivery. This offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

Our experts can create direct mail campaigns that get results while taking advantage certain available discounts. Contact us to learn more about how you can leverage informed delivery to take advantage of discounted direct mail!

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