Why Billy wet his pants looking for the Client Hardcopy
Printing…aka Custom Graphic Communication is tough. You’ve got file issues, multiple rounds of proofs, color matching, ink, paper, finishing and mailing issues all being dealt with under a gut wrenching time schedule. The last thing anyone wants to deal with is a delivered job that doesn’t match the original file.
I’m talking about type rewrap, an image that shifted out of position or worse yet, an element that is simply GONE! And all for the sake of the dreaded missing Client hardcopy. Whenever a job is assembled without the benefit of Client supplied hardcopy, the accuracy of the job is being left up to the printing Gods. There’s nothing for us to compare what we output to what was intended. Yeah, we can output our own hardcopy of the supplied file(s) but we have to load the fonts and link the images. That means the trap door has been opened just begging for another job to fall through. And you know what happens when a job falls through, Billy (that’s me) wets his pants. It’s not all bad cause I’m 57 years old and wetting my pants certainly makes me feel young again (at least for 3 seconds) but I’d really rather get the job right and keep my pants dry. All we need is a PDF of the project and we can spend our time concentrating on the next challenge instead of changing drawers.