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Case Studies

Real world examples of how Advertisers Printing can take your print strategy to the next level.

Earth Day Preview: Sustainability in Printing Practices

Taking Action: Responsible Disposal of Electronics In honor of Mother Earth, and our upcoming holiday celebrating her, Earth Day, we want to share a proud moment that happened last weekend. Our Director of Sustainability, John Heaney M.S., led by example as he orchestrated the responsible disposal of 11 skids of electronics. Instead of simply discarding them into a landfill, John ensured that these devices were properly recycled, diverting potentially harmful materials from polluting our planet. Championing Sustainable Practices John’s commitment to sustainability extends far beyond this single act. He consistently champions environmentally friendly practices in every aspect of our business operations. Whether it’s implementing energy-efficient solutions, promoting recycling initiatives, or encouraging sustainable supply chain practices, John is at the forefront of driving positive change. Inspiring Environmental Responsibility What sets John apart is his genuine passion for making a difference. He doesn’t just view sustainability as a corporate buzzword or a checkbox on a CSR report. Instead, he sees it as a moral imperative—a duty to safeguard our planet for future generations. Leading the Way John’s dedication to walking the walk inspires all of us to do better. It challenges us to reevaluate our own actions and strive for greater environmental responsibility in everything we do. By following John’s lead and committing to sustainable action, we can create a brighter, greener future for all. Conclusion: A Beacon of Environmental Stewardship As we reflect on John’s exemplary leadership, let us all be reminded of the power of individual action. Each of us has the capacity to make a difference, no matter how small our role may seem. Thank you, John Heaney, for not just talking the talk but walking the walk—and inspiring us all to do the same.

April 11, 2024

Looking for a package printer that can make you look great? Proper Brands chooses Advertisers Printing for their excellence in quality.

At Proper Brands cannabis, we take pride in our commitment to delivering excellence in every aspect of our business. From maintaining stringent brand standards to ensuring top-notch customer service, we strive to exceed expectations at every turn. One integral part of our success story is our enduring partnership with Advertiser Printing. Naomi Tao, the brand manager at Proper Brands, shares, “I’ve had the privilege of working closely with Advertiser Printing for about three and a half years now. Our journey together began with humble roots – they used to supply boxes for my uncle’s business. Little did I know then that this initial connection would blossom into a remarkable collaboration that continues to thrive today.” What sets Advertiser Printing apart is their unwavering commitment to excellence. From the outset, they impressed us with their dedication to meeting our needs and delivering outstanding results. It’s not just about printing materials; it’s about understanding our brand ethos and consistently upholding our high standards. Our motto at Proper Brands is “expect a higher standard,” and Advertiser Printing embodies this ethos in every interaction. Whether it’s producing boxes, posters, postcards, or direct mail, they consistently deliver quality craftsmanship that reflects positively on our brand. But it’s not just about the end product – it’s the entire experience of working with Advertiser Printing that sets them apart. They go above and beyond to ensure that every aspect of our collaboration runs smoothly. From the moment we place an order to the timely delivery of our materials, their attention to detail and dedication to customer service shines through. Recently, we had a tight deadline for a project related to an upcoming trip to Kansas City. Despite the time constraints, Advertiser Printing not only met but exceeded our expectations, ensuring that our stay flat prints would be ready in time for our departure. Their efficiency and reliability are truly commendable. Their proactive approach to problem-solving has been invaluable to us. When faced with the challenge of sorting and distributing thousands of pamphlets, they took the initiative to streamline the process, making our lives significantly easier. Their willingness to go the extra mile demonstrates their genuine commitment to our success. Advertisers Printing has been nothing short of exceptional. Their professionalism, expertise, and dedication to excellence have made them an invaluable asset to our business. As we continue to grow and evolve, we look forward to further strengthening our collaboration and achieving even greater success together.

April 5, 2024

Video: Our Approach to Sustainable Printing Practices

Our good friends and colleagues, Jean Ponzi and Jon Heaney shared their thoughts on our efforts in sustainability.

November 10, 2023

What Does Responsible Marketing Look Like in 2024?

Sustainable Green Printing & Dialed in OmniChannel Marketing for 2024.

September 6, 2023

LED-UV Curing: Save Money, Save Time, Save the Environment

When printing with conventional inks, it’s common for customers to request that their projects have an aqueous coating added during the process to make their pieces more resistant to scratches and scuffs. However, there are some drawbacks associated with the use of aqueous coating that, until now, haven’t had a comprehensive solution to resolve. Enter: Advanced LED-UV Curing Technology. Because Advertisers Printing offers LED-UV curing on our newest press, aqueous coating is no longer needed on the vast majority of projects, and our customers are able to receive higher quality pieces, faster, and in a more environmentally friendly way. Here are five of the biggest benefits that go along with replacing aqueous coatings with the LED-UV curing process. UV LED Printing Benefit #1: Reduced Cost – Passed on to YOU! You may be curious if leveraging this cutting-edge technology comes along with an increased price tag or some kind of catch. The good news is that the cost of printing with LED-UV is comparable to the cost of printing with traditional offset, so you’re essentially getting a number of new perks without a big price hike. The other good news is that, for legacy work, we will trim 5% off the bill when you choose UV LED printing over aqueous coating. We’re already well known for our exceptional turnaround time – now we can take it to a new level! The LED UV printing process enables instant curing (drying) of both sides of the print sheet, eliminating any wait time before the job can be sent off for finishing. The RMGT’s Insta.Color automation also cuts make-ready (setup) time by ⅔. Combined, these features make the UV printing process more efficient on the front end and the back end, and throughput time can be decreased by 1-2 days on a variety of jobs. That means, depending on the project, you can expect to receive your printed materials 1-2 days faster when you choose LED-UV over aqueous coating. UV LED Printing Benefit #3: Greater Levels of Consistent High Quality In keeping with our reputation for consistent high quality, instant ink curing via LED-UV allows you to achieve harmonic color (live job matches the exact color specified in the sample) on any substrate. In fact, the only way to achieve harmonic color on uncoated paper is through the LED-UV process. With aqueous coatings, if there is even a slight hiccup such as the coating soaking too much into the paper or ink, there’s a greater chance of “dry-back” where the ink dries faster than it should. Dry-back often results in colors that don’t match up and gloss levels that are lower than desired. Eliminating aqueous coating and choosing LED-UV also permits you to see the contrast between the ink and the substrate being printed by setting the inks before they have a chance to set in. As our designer and creative friends know, this is another huge benefit as contrast is crucial for creating eye-catching pieces that “pop.” This separation also means that the ink-layer thickness is rock hard, making your pieces resistant to fingerprints, scratches, and scuffs during the mailing process and post-delivery. Plus, with LED-UV curing, there are almost no limitations to the types of special effects and superior finishes you can experiment with to enhance your print communications. UV LED Printing Benefit #4: Reduced Environmental Footprint LED-UV curing aligns with our commitment to sustainable operations, providing several significant advantages in this area. The LED-UV process does not emit any ozone and LED-UV inks are 99% VOC (Volatile Organic Compounds) free, compared to conventional inks which can contain up to 30 times more VOCs. In addition, the LED-UV curing system consumes 90% less power than a conventional arc lamp system, and the press uses 20-25% less energy than the smaller offset press it replaced. The press also allows for a 70-75% reduction in make-ready (set-up) material spoilage on everyday jobs. When comparing these energy efficiencies against the use of aqueous coating, the manufacturer of the press notes that LED-UV “uses 75% less energy than single-side presses that use aqueous coating.” Zero ozone emissions, minuscule VOC release, and much greater energy efficiency are some of the biggest sustainability attributes of using LED-UV. UV LED Printing Benefit #5: Health and Safety As mentioned above, LED-UV inks are 99% VOC free, while conventional inks often contain a much higher ratio of VOCs. Because the GEW LeoLED Modular Lamp Array immediately sets the inks, the trace amounts present in LED-UV inks are not released into the air. This is important from a safety standpoint, as our pressmen typically work 8-10 hour shifts and maintaining the health of our staff is one of our top priorities. Of course, our workspace also complies with OSHA guidelines regarding indoor air quality and ventilation systems so that our staff are safe no matter what type of project they’re working on. LED-UV curing just means less pollutants to filter out and less of the strong odors associated with aqueous coatings and certain types of varnishes. It’s important to note that, while we hope you don’t have to use it, we still retain the ability to print with aqueous coatings. For small or personalized runs, the application of such a coating is still a viable technique that can ensure the longevity of certain projects. Have any questions about the benefits of LED-UV printing or want to bounce some project ideas off one of our print strategists and receive insightful feedback? Contact us today and we can schedule a time to chat soon!

March 19, 2021

Environmentally Friendly Printing Will Grow Your Business

Climate change, deforestation, and calls for environmental sustainability are hot-button topics in our current social and political lives. What used to be a matter of debate is now considered an urgent global crisis. Environmentally Friendly Printing Our environment is quickly changing with the help of environmentally friendly printing we can change the world. And, believe it or not, it affects how businesses are interacting with their consumers. Most notably, environmentally friendly businesses are now being praised by customers for taking a stand in the fight for a clean and sustainable environment. Environmentally Sustainable Companies Are Preferred According to a Nielsen report titled Sustainability Sells: Linking Sustainability Claims to Sales, one thing is clear: “Customers prefer working with and supporting environmentally sustainable companies.” Businesses around the world are beginning to convert to more environmentally friendly practices to take advantage of the monetary and reputational benefits that doing so can bring. But how can your company support this cause when you also rely on print marketing to succeed? Partnering with an environment-first print company for your creative marketing and promotional needs allows you to support the noble cause of protecting our beloved planet. As a bonus, it leaves a positive impression on your customers and can even boost your profits. Environmentally Friendly Companies Are Looking at the Facts There has never been a better time to work with environmentally friendly companies to meet your marketing and brand awareness needs. According to the aforementioned Nielsen report, “Brands that are able to strategically connect (sustainability) to actual behavior are in a good place to capitalize on increased consumer expectation and demand.” Consider these facts: Over half of consumers are willing to pay more for products from environmentally conscious companies. 70% of consumers believe it’s important for brands to take a public stand on social and political issues. 87% of consumers say they will switch brands if a different brand of similar quality supports a good cause. So why are consumers favoring environmentally sustainable companies and choosing to support them through their purchases? The answer lies in the benefits of operating as an environmentally friendly company. Saving Money with Recycling Recycling keeps our environment healthy, but there are some real, tangible benefits for businesses as well, especially in the printing industry. More companies are recycling unwanted material; in doing so, they’re opening the doors to huge savings. Special access to exclusive government grants and an improved company reputation are just a few additional benefits of going green. Environmentally friendly printing companies tap into these benefits by recycling ink, paper, metal plates and other materials throughout their operations. All of this can easily be done without sacrificing the quality of a print project. At Advertisers Printing, we target an ambitious 85% landfill avoidance and continually strive to limit our waste and consumption with comprehensive recycling of ink, paper, metal plates, and other materials throughout our operations. In addition to tackling recycling in house, we also offer programs to help our customers recycle unwanted products to support clean and efficient production processes. Partnerships like our School Share Paper Donations program help schools recycle and repurpose paper goods that are no longer being used or needed. Eco-Friendly Printing is Trading Carbon for Cleaner Ink Volatile organic compounds (VOCs) are compounds that have a high vapor pressure and low water solubility, many of which are man-made chemicals In simple terms, they evaporate easily—at room temperature—and can contribute to global warming via the greenhouse effect. Ink high in VOCs can also be harmful to the health of print workers operating the presses if not properly handled That’s why Advertisers Printing aims to keep use as few VOCs as possible for eco-friendly printing: for example, our new LED-UV press uses inks that contain no solvents and are 99.5% VOC-free. In addition, these inks are instantly cured (dried), which eliminates any greenhouse gas or health concerns. Energy Efficiency at Its Best Using energy more efficiently is one of the fastest, most cost-effective ways to save money, reduce greenhouse gas emissions, create jobs, and meet the growing energy demand. The official Advertisers Printing environmental policy encourages regular improvements to our facilities and vehicles to enhance energy efficiency and utilization. Increasing energy efficiency saves unnecessary costs and allows us to focus our resources on providing the absolute best service to our customers. Incorporating environmentally friendly resources such as our fleet of seven Prius hybrid vehicles and the addition of 25kW solar panels on our roofs reduces waste, helps keep costs down, and has proven time and again to be far more efficient and cost-effective than traditional energy use. Partnering with a Sustainable Print Company Although completely transforming your current business into an environmentally friendly organization is ideal for the planet, it may not always be feasible for numerous reasons. As an alternative, partnering with an environmentally friendly company such as Advertisers Printing can shine just as much of a positive light on your own business as going green yourself. Advertisers Printing is one of only 50 U.S. printing companies to have earned SGP (Sustainability Green Partner) Certification, the industry standard for excellence in sustainable operations. As a full-service, sustainable printing company that offers assistance from initial project planning to final distribution, we have decades of experience printing materials ranging from professional business cards to annual reports. Contact us today to learn more about our sustainable print services by speaking with one of our print strategists. Let us help you bring your print vision to life in an eco-friendly way!

March 18, 2021

3 Easy Ways to Increase the Impact of Your Printed Marketing Materials

In the last few years, research has proven that print is still alive and kicking. In fact, one study recently found that print advertisements are easier for readers to understand, more persuasive, and more attention-grabbing. With so many positive statistics hinting that you should incorporate print into your marketing strategies, you have no reason not to give it a shot! Let’s take a look at three easy ways your organization can increase the impact of your printed marketing materials. 1. Focus on Quality Over Quantity in Your Print Marketing Strategy Given how frequently people open and read direct mail, it may be tempting to bombard their mailboxes with advertisements of all kinds. But before you instruct your team to completely turn your efforts from web to print, consider how your email inbox might look right now. Saturated with junk offers and “buy more” emails, right? Likewise, nobody likes to open their mailbox and find piles of spammy ads—so how are you going to stand out from the generic print that other companies send? The best way to take advantage of an impactful print marketing strategy is to focus on quality, not quantity, while still leading with online marketing efforts. Emphasizing quality in print will show your customers that you don’t cut corners and understand what they want to see (which communicates information in a manner that your customer understands and appreciates). 2. Be Intentional About Your Custom Print Design Even if you spend big bucks on high-quality paper and other snazzy printing features, a poorly designed piece will quickly turn off any customer. If you don’t have a team member who knows their way around Photoshop or InDesign, we recommend consulting with a professional to help you realize the vision in your head. While designing your piece, you also want to resist the temptation of dumping every flashy new printing trend onto one canvas. In other words, you should be deliberate about how you design your marketing piece—consider the layout, colors, fonts, and how you want your customers to interact with whatever you’re sending. The idea is to make your custom print designing engaging, interesting, and comprehensible—otherwise, it’ll go right into the trash without a second thought. 3. Partner with a Reputable Full-Service Printer Partnering with a reputable, full-service printer that has years of experience is your best bet for producing impactful print marketing materials. In fact, some printing companies even have marketers and designers on staff who can guide you through the entire process—from concept to print—so you aren’t creating a product blindly. Advertisers Printing is here to help you better connect with today’s customers. We’re a full-service, sustainable printing company that offers assistance from initial project planning to final distribution. We have decades of experience printing materials ranging from professional business cards to bound books, compelling posters, and even banners. If you can dream it, we can help you print it. Contact Advertisers Printing, a St. Louis Printing Company today for more print marketing tips and tricks.

April 12, 2018

Best Practices for Greening Print Marketing

These days, it’s all about going green. For some people, it’s a personal and philosophical commitment. For others, it’s important for their brand image. Whatever your reason for greening, the question is the best way to go about it. This white paper will look at some easy best practices as they relate to print marketing.

November 10, 2015