Sustainable packaging is critical these days because of how important it is to both companies and their customers. In general, sustainable packaging solutions use environmentally friendly and sustainable materials that are designed and produced with the intention of minimizing the environmental footprint of a company. Many companies are moving in this direction in response to the wishes of the public to help protect and sustain the environment. As you will learn in this article, there are sustainable packaging materials available for most packaging options that make them more sustainable./ Keep reading to learn which option could best for your sustainable packaging efforts. Compostable Packaging Compostable packaging has the ability to naturally decompose back into the earth and it usually does not leave any type of toxic residue behind. This type of packaging is usually made of plant-based materials.  One example is bio-poly mailers which break down anywhere from ninety days to one hundred and eighty days after they are thrown out and moved into landfills. Mushroom Packaging as a Material Mycelium packaging is a sustainable packaging option that is made from mushrooms. The mycelium is the part of the mushroom that is able to break down organic matter and it forms a lightweight and strong material that can be molded into multiple shapes. It also decomposes within a few months. Hemp Packaging Hemp packaging might be able to replace single-use, disposable plastic as hemp plastics are made of durable and renewable hemp polymers. This makes hemp packaging an eco-packaging material that is sustainable and a possible solution for easing environmental difficulties for a business. Seaweed Packaging Seaweed is a sustainable material and scientists collect it in order to ferment the material and create sustainable packaging materials. There is no chemical distillation involved in the process and the only by-product is a yeast by-product that can be converted and fed to farm animals.  Recycled Paper Pulp Recycled paper pulp is made of used paper that has been processed by chemicals. This process allows the inks and other unwanted elements to be removed. The final result is recycled pulp that can be safely used as a material for paper manufacturing. However, the papers made with recycled pulp are not as sustainable as those made with virgin pulp so recycled paper pulp can only be used for a limited amount of time. Now that you know more about the sustainable packaging material options available for your business, you too can help reduce your carbon footprint. Contact Us Now for More Information Phone: (314) 652-9924

An outdoor vinyl banner is a successful way for many businesses to grow their visibility and attract customers. There are times when a custom vinyl banner does not have the proper design which means it will likely not deliver the desired results. In many cases, this can be avoided by making sure some simple design errors do not happen during the design and production process.  In this article, we will highlight the top custom outdoor banner design mistakes to avoid so you can gain the ROI you want from your banners. Size of Text & Graphics While this seems like a simple part of the design process, it is not always executed correctly. When it comes to the viewing distance of the signage, the banner needs bigger text and graphics if it is being viewed from a far distance. If the person is viewing the outdoor vinyl banner from a closer distance, the design should have smaller text and graphics. The viewing distance must be considered or the custom vinyl banner can be difficult to read. Too Cluttered or Busy If a custom outdoor banner is too cluttered or too busy because of too many design elements fighting for attention, the readability of the banner can be seriously impaired.  Take a look below at some of the most common mistakes that can happen during the design process: Avoid Misspelling & Typos This seems like such an obvious mistake to avoid but it happens more often than you might imagine. The appearance of misspelled words on your banner design takes away from your professional image. It can also make the message hard to understand and even give incorrect information. Using the Wrong Colors The correct use of color is an important aspect of banner design. The color that you choose catches the eye so try to use a color that best identifies your business while still making the banner appealing and easy to read. Color contrast is also important so think about using a dark text on a light background or light text on a dark background.  Coating Consideration If you don’t use a coating finish on your banner, you can potentially shorten the lifespan and effectiveness of the banner. There are multiple reasons to use a coating including the fact that it increases the durability of the banner and makes it easier to maintain. A banner coating can prevent any damage from the sun and also make it easy to clean off any dust, dirt, or grime that gets on the banner.Want to make sure your outdoor banner is long-lasting and easy to read? Contact our design team today. Contact Us Now for More Information Phone: (314) 652-9924

Brochures are one of the most versatile marketing techniques that a business owner or marketer can create to promote their company. Even though brochures might seem to be an old school way to market a business, there are almost unlimited creative options when it comes to the brochure finishing process.  In this article, we will spotlight a number of print finishes that make a brochure stand out from the competition thanks to creative and compelling brochure finishing options currently on the market. Embossing & Debossing This print finish option is easy to understand because they are the opposite of each other. Embossing is when a graphic is stamped from the back of the paper in order to create a raised graphic on the front of the paper. During the debossing process, the design is indented from the front by depressing the graphic into the paper. Brochure Coating Brochure coating provides a professional and appealing finish to the product. Different finishes provide different effects or appearances to the brochure so it is important to know the difference between each coating option. Die-Cutting The die-cutting process is when a die is customized through the cutting or forming process in order to create a desired design or shape. The die-cut machine is able to mass produce large numbers of the same cut out shapes for the final product.  Foil Stamping Foil stamping uses foil and pressure to create graphic designs and text in a large range of shiny colors and textures. The result is a unique printed design when the foil is applied to another material for the final aesthetic finish. Brochure Laminating Brochure laminating is when a clear plastic film is bonded onto printed materials. The addition of the clear plastic film makes the brochure sturdy and long-lasting.  Binding While many people view binding as nothing more than a way to hold a document together, it also gives the brochure its shape. In addition, the binding process makes the materials easier to read and improves its durability. This could be done by stitching, wire-o, perfect/book binding among many other binding options Custom Brochure Folding The fold of the brochure impacts the way the contained information is laid out and read by the public. Each type of fold determines the layout of the brochure and some common fold options include the tri-fold, accordion fold, the bi-fold, and Z-fold. Print finishes provide much of the aesthetics and functionality of a brochure. Contact our design team for help in choosing the best brochure finishes for your print project. Contact Us Now for More Information Phone: (314) 652-9924

The world of packaging is a busy one as there are multiple types of flexible packaging and the creative possibilities are unlimited. Flexible packaging printing is a hot market at the moment thanks to its versatile design options and cost-effectiveness.   Our online research about printed flexible packaging shows a disconnect between what customers are looking for and what they can easily find. In order to make the packaging process easier for you, we created this article to show the different types of available flexible packaging, the options you have for different packaging choices, and some necessary context to help you make the best packaging decision for your product. What is Flexible Packaging? When researching flexible packaging online, you will find a variety of answers that don’t always tell what flexible packaging is and how it benefits you. They might give you information about types of flexible packaging materials and/or a few examples, but the information cannot be described as being comprehensive or definitive.  Don’t worry—We are creating a definitive source for you! In general, flexible packaging printing is the use of a non-rigid material to enclose a product.  It really is that simple. As long as the package does not have a rigid structure, it can be considered to be printed flexible packaging. What Types of Material are Used for Flexible Packaging? While you might not be concerned about the actual material used in flexible packaging, it is helpful to have a list for when you want more information. Material choices include:  Let’s move on to the primary flexible packaging  categories and share some examples of these categories. Pouches or Pouch Packaging One of the most common and popular flexible packaging options is pouches. While this type of packaging is used for different products, many people are used to seeing it in the food category. Pouch packaging can store products and also seal in the freshness of a product by using a grip seal, spout and cap fitments, or heat sealing.  Examples of Pouch Packaging Sachet Packaging Sachet packaging is a versatile option that also allows for creativity in the packaging. Sachet packaging refers to packaging that contains a small quantity of a product. The packing is often designed so it can easily be torn open as well as provide easy access to the product. Some of the industries that use this type of packaging include cosmetics, powdered drinks, vitamins & supplements, and nutraceuticals.  Sachet Package Examples: Wrappers Wrappers are one of the most common forms of packaging and they can be found everywhere. Some of the products that use wrappers for packaging include fast food restaurants, candy, protein bars, and some bottles. You can be very creative with your custom wrappers and use them as a protective cover, a decorative touch, and also showcase or advertise your brand.  Wrappers are another way to engage the public and stand out in a crowded marketplace. Film Roll Labels for Packages When it comes to film roll labels for packaging, this category also includes pressure sensitive labels. While packaging often totally covers a product, there are other packaging options that are simply adhered to the product which makes the exterior the actual packaging. Film roll labels are made to fit the contours of the product and they also make use of all of the available space on the product. Film Roll Label Examples We hope this comprehensive guide to the types of flexible packaging you can choose from provides you with the necessary information to make the best decision on how to move forward with your packaging project. If you have any questions or need help with your packaging, get in touch with us today. Contact Us Now for More Information Phone: (314) 652-9924

One of the main questions that we are often asked is one that does not have a concrete answer. The question is…“How much does direct mail cost?”  We are also often asked, “What is the cost of a direct mail campaign?”  Unfortunately, there is not a set cost for a direct mail campaign for every company in the United States. Let’s look at some of the factors that go into determining the total cost of planning and executing a direct mail campaign. What Factors Affect Direct Mail Costs? While there is not a “one size fits all” cost for direct mail, the prices of the individual elements of a campaign are pretty straightforward. Here are some of the main parts of a campaign you need to keep in mind when sending out direct mail: Want to know more about the elements listed above? Take a look below for more details about the direct mail costs you can expect during your upcoming campaign. Direct Mail Cost Factor #1 – Quantity The total cost of printing a direct mail piece is determined by the quantity you want to mail. For example, the smaller the total number of pieces that are mailed, the higher the per unit cost. On the other hand, mailing a higher total volume of pieces will give you a lower cost per unit but keep in mind the overall cost will be higher. Direct Mail Cost Factor #2 – Size The format and size of the item (AKA the dimension of the item) that you are printing will impact the cost. In other words, the more materials that you use when printing the mail piece, the greater the cost for both the substrate you print on and the ink that prints your message. If you want a cost-effective choice, consider postcards and flyers. If you want your mail piece to have a sophisticated and personalized touch, consider printing letters for your mail piece.  Direct Mail Cost Factor #3 – Type of Finish The choice of print finish you decide on for your direct mail can make a big impact on the final price of your direct mail campaign due to the weight of the piece. In general, the heavier a direct mail piece, the more you will have to pay for postage. In addition, a complex or lavish finish can cause the cost of the piece to increase. For example, the use of a simple satin coat for the finish will cost less than a mail piece that uses stamped foil, spot UV, or a textured finish. Direct Mail Cost Factor #4 – Cost of Postage One aspect of the direct mail process that you cannot control is the postage cost of the campaign. Postage is determined by the USPS and they have listed the rates for the various types of direct mail you can send. If you are looking to save money on postage, you might be able to qualify for bulk mailing discount rates if you use first class mail, standard mail/marketing mail, or Every Door Direct Mail (EDDM). Direct Mail Cost Factor #5 – Design If you have access to professional design services at your company, the decision to design your direct mailers in-house is definitely a cheaper option. You likely pay your design team a salary which means the design process will not cost you any extra money. If your in-house design team doesn’t have the necessary experience to design a compelling direct mail piece., you can hire a design agency but this will increase the total price of the project. Direct Mail Cost Factor #6 – Personalization In order to get the attention of your target audience, it is important to personalize the message that you send to their address. Personalized direct mail is more expensive than direct mail that includes a generic message that does not address the individual needs of the person. Variable Data Printing (VDP) gives you the ability to personalize the marketing message included with the mail piece. If you need each mail item to be personalized with details about the customer and the offer included with the direct mail piece, you will need to use VDP which increases your direct mail cost.  Direct Mail Cost Factor #7 – Tracking Once the mail piece has been sent to your mailing list, you will want to track the effectiveness of your direct mail campaign. You also need to know that there are additional costs associated with this task. Even though QR codes and pURLs are usually free, you need to have a way to track your website traffic. Be prepared to include the expense of using a web analytics provider to determine the effectiveness of the campaign. Direct Mail Cost Factor #8 – Mailing Lists If you don’t have your own mailing list, or if the list you have contains outdated information, you will need to procure a current mailing list. This expense is a good investment in making sure you get the information you need to reach your audience. Some of the items that go into the final cost include the quality of the list (making sure you reach the right audience and the right demographics), the size of the list, and who provides you the list.  Direct Mail Cost Factor #9 – Integration The act of integrating your direct mail with your marketing automation or CRM platform will need to be included in your budget. Once the mailing list information is integrated, you will be able to send your customers direct mail materials the same way you send them emails. In addition, you can also set up a series of “triggers” that will automatically send a direct mail message based on a previous action performed by the direct mail recipient. The direct mail costs listed here cover over ninety percent of the costs you will encounter. Of course, there might be some unexpected tasks that can add to your costs or you might discover some efficiencies that reduce

Cannabis packaging design is a topic of great interest as the marijuana industry continues to grow across the globe. Because of the increased interest in the industry, the number of marijuana companies, as well as consumers who want to know more about the product, is going to rise. The future of custom cannabis packaging is wide open as companies look for ways to get the attention of consumers and get them to choose their product.  In this informative article, we will share cannabis package design trends to keep in mind when planning your packaging in the future. Use Images Representing Cannabis Leaves Even though this might seem like an obvious idea, there is a reason to use images that remind the public of cannabis leaves. These leaves are instantly recognizable and also an iconic part of the industry.  Many brands already use this imagery in their cannabis packaging design while also including their own unique twist. You can take this leafy image and make it fit the style of your brand by using your branding colors along with additional design elements that help your packaging stand out from the competition.  Customizable Packaging The rise of custom cannabis packaging is something we see more of as the industry continues to grow. Customized packaging stands out to the public and also increases sales thanks to its elevated look that advertises your brand. While consumers are shopping, a plain label for jars or pre-rolls is not as enticing as jars or containers that are designed to spotlight your brand and provide your products an elite look. Don’t forget that design elements such as the color, typography, and texture should work together to create an attractive package that follows the latest design trends.  Get Innovative With Your Packaging Packaging design trends are evolving from a simple package to more innovative designs that give customers the opportunity to inspect flowers through a window located in the package. The window allows the public to inspect the product which makes buying it an easier choice for consumers. With the increasing popularity of edibles, a growing design trend is making sure they keep both their shape and their potency. New design concepts increase the shelf life of edibles while retaining  their shape and strength. Minimalist Packaging Continues to Dominate The popularity of a minimalist cannabis package design has come into favor over the last few months. This packaging choice is helpful for anyone who might not have used cannabis in the past or they are only using it for medicinal purposes. For example, minimalist packaging for gummies usually has a bright and inviting look. However, the package label ensures consumers know exactly what the gummy will taste like and how to properly consume the product to enjoy a consistent experience each time. Sustainable Packaging Is Popular and Good for the Environment There has been a lot of talk in recent years about reducing your carbon footprint to be more environmentally friendly. Sustainable cannabis package design practices can include implementing biodegradable packaging for your brand or dispensary. In addition, you can make creative use of your logo to indicate that you practice “recycling” which helps consumers recognize the packaging is both free of harmful chemicals and can easily and safely be recycled. Your cannabis packaging design is an extension of your branding. If you want to incorporate the latest packaging trends in your next design, we are ready to help.   Contact Us Now for More Information Phone: (314) 652-9924

Each season of the year brings new opportunities for marketing and direct mail campaigns are always in style (no matter the season). When it comes to summer, there are many creative ways to tie into the season to get the attention of customers and engage with them. When it comes to summer direct mail marketing campaigns, it is one of the extreme weather seasons, so you can leverage the sunshine and the heat that is always around during the summer months. Whether you use compelling imagery or creative copy for your summer theme, customers will not ignore your message. In this article, we are sharing a handful of ideas for successful direct mail campaigns guaranteed to get the attention you want to gain from consumers. Direct Mail Cutouts Direct mail pieces can be die-cut into designs specific to summer such as sunglasses, sandals, and beach towels. Besides being eye-catching, they also allow your customers to indulge their more playful side that wants to experience summer fun. Be sure and use the summer theme to stand out from your competitors as a summer cut-out shape direct mail piece will get the attention of the public while going through their mail. Eye Catching Colors The summer months mean you need to be done with grays, blacks, and browns. Instead, embrace the idea of bright colors including orange, yellow, and red! Summer direct mail campaigns should take advantage of being able to use bright colors and lighter paper for promotions and event reminders that make sure your customers don’t forget to attend. Fan Away the Winter Blues The public always appreciates a direct mail piece that includes an item that can be used in daily life.  During the summer months, your direct mail campaign can cool off the hottest day with small fans featuring your logo or latest promotion. Besides getting attention to your business, the fan also builds your brand recognition as consumers use this item on the warmest summer days. Leverage the Heat Want to know what is “cool” about direct mail marketing campaigns in the summer? You have the chance to focus your creativity on having fun with the heat. For example, using images and text that focus on relief from the warm days, or taking part in activities that only happen during the summer months such as time at the beach or swimming, help to ensure it gets the attention of the public and makes them examine the mail piece in-depth.  Successful direct mail campaigns get you noticed when they are relevant to the current season. If you want to plan a summer marketing campaign using direct mail, we can help.  Contact Us Now for More Information Phone: (314) 652-9924

In order to maintain their certification status, union certified printers must initially meet a series of high standards and then continue to follow rigorous control measures to keep their union printing certification. Many union printers have evolved their businesses to keep pace with the rapid changes in the printing industry. This means their staff has the long-term experience and high-quality equipment necessary to produce projects for their clients.  In addition, union printers can meet your turnaround time and this includes direct mail services that have been around since the introduction of unionized printing companies back in the 19th century. In general, most union printers are proud of their printed materials which means they ensure their name is spotlighted in the form of a union bug or union label to assure customers they are receiving a quality product. In this article, we will discuss the advantages of making the decision to outsource printing needs to a printer that has a union bug. Cost-Benefit of Outsourcing Union Printing The main reason most companies outsource their print or mail processing duties is to reduce their total project expenses as performing these tasks in-house can be costly when it comes to equipment and personnel needs.  A lower-end commercial laser printer can cost around $50,000 while a higher-end continuous digital color press can cost close to 5-million dollars. In order to achieve the lowest possible per-page print cost, the production level of print jobs for a company has to justify the total price of the equipment. This rationale also applies to mailing equipment. A new, non-intelligent mail inserter can cost $50,000 and a fully automated intelligent machine, with tracking, can cost in the neighborhood of 1-million dollars. That is a big commitment of cash for equipment that often has a five year life expectancy. In addition, equipment expenses continue as you will need to regularly maintain your print and mail equipment, provide a dedicated space in the office to house the equipment, and properly train operators to run them. For many companies, it simply makes more financial and personnel sense to let outsource printing companies handle the risk of investment when it comes to equipment and staffing. Outsourcing Union Printing Leads to Higher Quality Printed Products Many businesses find a big improvement in their print quality thanks to the machine quality provided by print service providers. Union certified printers are known for producing high-quality work since they must maintain the high standards set forth in the certification process. To successfully meet these standards, these professional printers have strict quality control measures in place. Plus, union printing companies often utilize the latest print industry technology and equipment to ensure their printed results are produced accurately and on time. You can be assured that reliability and a quality reputation can be found when you partner with Advertisers Printing, a union certified printer.  Include the Union Bug On Printed Materials One of the most important aspects of supporting a labor union is the incorporation of the union bug, AKA a union label, which is the tiny emblem placed at the bottom or side of a product. Union bug printing is a symbol that the product is viewed as being a representation of the work of a labor union. This symbol makes it easy for those who want to buy products made by labor unions to identify the products. Union bug printing informs your customers that you support labor unions as well as the average worker.  Just remember that the only way to get a union bug on your print products is by outsourcing your print projects to a union printer.   Ready to start working with a union certified printer? If so, contact the Advertisers Printing team today. Contact Us Now for More Information Phone: (314) 652-9924

Marketers know that it is not always an easy task to acquire customers. You have to get their attention through compelling content marketing and then nurture their level of interest through email cycles. These tasks are performed in the hope they will make a commitment to buying the product. It can be even harder when you are trying to market a product to different demographics because a 50-something unfamiliar with digital marketing is going to react in a different way to a Facebook ad than a 20-something who is knowledgeable in digital marketing tactics. When it comes to direct mail marketing, how can you capture multiple generations in your future direct mail campaigns? In this article, we share how direct mail targeting can successfully reach each generation. Targeting Gen Z With Direct Mail Marketing Gen Z adults spend more per year on expensive products in stores than any other generation. They enjoy the speed of the purchase and the immediate satisfaction of having the product in their hands. They enjoy personal experiences which is why personalized direct mail campaigns are ideal for this generation.   Gen Z relies on the opinions and insights of celebrities and influencers so you may want to incorporate their reviews into your campaign. In addition, Gen Z has their own level of influence with their parents and grandparents. Marketing to Gen Z means the information will extend into their personal circle. Gen Z is an ethnically diverse, open-minded generation so keep this in mind when crafting your direct mail marketing message. Since the younger age group wants an extremely personalized experience, you should use variable data printing to customize individual mail pieces at scale to make their experience personalized and special. Not sure how to accomplish this? The next section will show you! Tips For Targeting Millennials With Direct Mail Marketing A common belief is that millennials are glued to their smartphone screens at all times. However, this generation looks for opportunities to engage with others which makes direct mail a way for them to view, and hold, something tangible. It has been shown that almost 90-percent of millennials are likely to pick up their mail at the first opportunity while almost 95-percent personally sort their mail because receiving mail makes them feel special.  Direct mail targeting strategies can combine multimedia and digital messages with print by utilizing QR codes to transition from the mail piece to a specific website. The key is to keep your messaging authentic along with short and easy to read. Too much slang can be seen as trying too hard to appeal to a certain age group. In addition, millennials connect with campaigns that donate some of their profits to a certain cause.  Tips For Targeting Gen X With Direct Mail Marketing Gen X is often ignored by marketers which can be a missed opportunity as they spend the next highest amount after boomers. About 60-percent of Gen X picks up their mail at least six days a week to read or sort through it.  This age group is currently making the highest income they will make while also balancing this with having children and caring for their families. They are busy so keep your message short and to the point by sending coupons that will get them excited (with a clear CTA). When marketing to Gen X, remember they are redefining age with healthier lifestyles and staying active. Your images and messaging need to reflect this fact. This age bracket has lived through multiple recessions so they are quite skeptical and cautious about making a purchase or investment. You have to earn their trust by being transparent and authentic. While some of your focus might be on the above generations, don’t forget that boomers still play a part in your marketing strategy. Tips For Targeting Boomers With Direct Mail Marketing Direct mail has always been part of the baby boomer purchasing experience as they are used to receiving trusted information about bills, credit cards, and insurance through the mail. They browse catalogs to find the perfect furniture for their home, and look at  brochures to discover the latest fashion trends.  Baby boomers view purchases as investments so build brand loyalty by sharing the long-term value your brand offers them while including personalized elements in your message. Deliver your message in clear, easy-to-read language and include a call to action (CTA) that is easy to identify and execute. They want to know how a service will benefit their lives without feeling pressured. Also, they don’t want to feel old so keep the design crisp and clean and include images of age-appropriate models enjoying time with friends and family.  Targeting each generation with your direct mail campaign is easy to do using the tactics we’ve shared in this article. If you are ready to design your next direct mail marketing effort with a certain audience in mind, call our experienced team today. Contact Us Now for More Information Phone: (314) 652-9924

In the past, conventional wisdom has shown that a majority of the success generated by a direct mail campaign can be traced back to the quality of the mailing list. The offer or information needs to be sent to consumers who want your product or who seek more information so they can learn how it benefits them when they purchase the product. Having clean direct mail lists is an important way to improve your overall marketing ROI. Targeted mailing lists improve your response rates because you are mailing to members of the public who have the funds to buy your product. Plus, your costs are lower because the marketing piece is being delivered by the USPS. In order to get the most from your mailing list, let us show you the benefits of direct mail list hygiene such as creating, editing, and maintaining the consumer information and preferences on the list.  Benefits of Sending a Clean Direct Mail List to Your Printer Some of the benefits of sending a clean list that is properly prepared and formatted to a printer include higher success rates, reduced production errors, quicker turnaround time when it comes to printing, and overall cost savings. A clean list ensures all of your contacts are valid and have the correct information needed to make sure your message reaches the right audience. A clean list also requires less back and forth with the printer which saves both time and money. An accurate and valid list increases the chances of your message being received and acted upon by consumers. Correct contact information also reduces production errors and makes it easier for the printer to produce your materials while staying within your budget and on schedule. If you don’t need to check each address or correct mistakes, the entire printing process is faster. In turn, you get your project to your customers in a timely and quick manner.   A clean direct mail list is essential to getting the best results from your direct mail campaign. Now that we have shared the benefits of a clean direct mail list, see how this improves the quality of your marketing materials.  Get the Best Outcome With Direct Mail List Hygiene In order to ensure the best outcome from your campaign, take the necessary preparation steps such as verifying files before sending them to the printer. In addition, make sure the correct data has been stored and this includes ALL of the following fields listed below: Before sending, please be sure to remove any and all columns/fields that are not needed for the mail piece. Once you are ready to send your file, make sure it is in one of the following formats: Make sure the information on your targeted mailing lists is up-to-date, as duplicate and incorrect addresses can result in a lower quality printout and a reduced ROI. Consider including a unique ID field to help you easily find any changed records in your database during the update process. Verifying that these elements are all included improves the quality of your direct mail campaign and helps you enjoy higher returns. Finalize Your Direct Mail List Before Sending Once your data and design files are created, finalize your list before sending it to a print partner. Make sure to include pertinent information such as: Direct mail list hygiene saves you time and money. Call today about properly cleaning and preparing your direct mail lists. Contact Us Now for More Information Phone: (314) 652-9924