Sustainable packaging is critical these days because of how important it is to both companies and their customers. In general, sustainable packaging solutions use environmentally friendly and sustainable materials that are designed and produced with the intention of minimizing the environmental footprint of a company. Many companies are moving in this direction in response to […]
Format: Article
An outdoor vinyl banner is a successful way for many businesses to grow their visibility and attract customers. There are times when a custom vinyl banner does not have the proper design which means it will likely not deliver the desired results. In many cases, this can be avoided by making sure some simple design […]
Brochures are one of the most versatile marketing techniques that a business owner or marketer can create to promote their company. Even though brochures might seem to be an old school way to market a business, there are almost unlimited creative options when it comes to the brochure finishing process. In this article, we will […]
The world of packaging is a busy one as there are multiple types of flexible packaging and the creative possibilities are unlimited. Flexible packaging printing is a hot market at the moment thanks to its versatile design options and cost-effectiveness. Our online research about printed flexible packaging shows a disconnect between what customers are looking […]
One of the main questions that we are often asked is one that does not have a concrete answer. The question is…“How much does direct mail cost?” We are also often asked, “What is the cost of a direct mail campaign?” Unfortunately, there is not a set cost for a direct mail campaign for every […]
Cannabis packaging design is a topic of great interest as the marijuana industry continues to grow across the globe. Because of the increased interest in the industry, the number of marijuana companies, as well as consumers who want to know more about the product, is going to rise. The future of custom cannabis packaging is […]
Each season of the year brings new opportunities for marketing and direct mail campaigns are always in style (no matter the season). When it comes to summer, there are many creative ways to tie into the season to get the attention of customers and engage with them. When it comes to summer direct mail marketing […]
In order to maintain their certification status, union certified printers must initially meet a series of high standards and then continue to follow rigorous control measures to keep their union printing certification. Many union printers have evolved their businesses to keep pace with the rapid changes in the printing industry. This means their staff has […]
Marketers know that it is not always an easy task to acquire customers. You have to get their attention through compelling content marketing and then nurture their level of interest through email cycles. These tasks are performed in the hope they will make a commitment to buying the product. It can be even harder when […]
In the past, conventional wisdom has shown that a majority of the success generated by a direct mail campaign can be traced back to the quality of the mailing list. The offer or information needs to be sent to consumers who want your product or who seek more information so they can learn how it […]
In the New Year, consumers are still likely to buy a product or take advantage of a special thanks to a strategized and targeted direct mail marketing campaign. Direct mail strategies are used by every type of business from supermarkets to restaurants, car dealerships, and pay-per-click advertisers that send coupons to clients. Businesses can use […]
Print marketing is alive and well as thousands of companies send printed mailers each week. Print advertising can help businesses like yours bring in more customers and grow both your foot traffic and sales. You have the ability to use marketing methods such as direct mail marketing on the same playing field as bigger companies […]