With an industry-wide focus on sustainable printing solutions such as eco-friendly inks, paper that comes from sustainable sources, and energy derived from renewable sources, some printers take “green printing” to heart and execute a sustainable business model. Environmentally friendly printing allows them to provide eco-friendly printing services that protect and benefit our shared natural environment. […]
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Do you know what a union bug is? If so, you know how to spot one and that the manufacturer who made the item cares about labor rights. (As an added bonus, you will have the knowledge needed to spot union bugs after reading this blog). Union bug printing means the people who created the […]
Eco-friendly print methods continue to gain popularity as businesses work to find ways to reduce their environmental footprint. Advances in sustainable packaging technology allow print suppliers to create sustainable printed materials that do not have a negative impact on the quality of the product. Knowing the available sustainable printing methods is important so your business […]
The art of delivering the right message to the right audience at the ideal time is vital to the overall success of a direct mail campaign. For example, saying happy anniversary or happy birthday to someone months after the date or trying to sell sports cars to high school graduates will not get you ideal […]
Customized marketing campaigns are able to grow engagement by targeting the needs and wants of the target customers. There is nothing less engaging than a mailer with a generic greeting sent to each person on a list. A better way to entice and engage your database is to tailor the messaging to each customer with […]
Does your business run direct mail campaigns on a regular basis? If so, you know how your marketing budget can be stretched, and even shattered, by unexpected increases in USPS postage rates and other shipping rates. It has become common for these increases to occur on a regular basis. Thankfully, the good news is that […]
Direct mail has been, and continues to be, a successful marketing channel for companies and brands across the United States. Businesses enjoy the fact they have multiple types of direct mail options to choose from when delivering their message. In addition to various types of direct mail marketing, the postal service is providing USPS discounted […]
Museums remain one of the top family and/or date activities for those in the mood for an entertaining and engaging activity during a weekday “fun day” or on the weekend. Even though museums remain one of the top activities with the general public, it is sometimes difficult to increase your engagement as you are competing […]
In a marketing world that relies more and more on digital strategies, direct mail is not dead and it is also not old fashioned. Direct mail ROI is still something companies can enjoy and it has not gone the way of smartphones and social media. Even though direct mail might seem like an outdated idea, […]
Direct mail is an impactful marketing tool that has long been regarded as a passive part of marketing strategies. The benefits of direct mail marketing offer highest ROI but it has lagged behind its digital marketing counterparts due to direct mail campaigns requiring manual, time-consuming workflows and its inability to measure campaign data. Thankfully, direct […]
The success of direct mail campaigns is offering your direct mail leads an offer they can’t resist. A compelling offer includes an irresistible call to action and a good response tracking system. In addition, there are other items marketers can use to generate high-quality direct mail leads. There are many marketers that combine direct mail […]
Direct mail retargeting is a powerful weapon when planning a direct mail campaign. Retargeted direct mail might sound complicated but it is simply sending a personalized item such as a letter or postcard to a recent website visitor that did not convert or complete the desired action. However, the website visitor did show a strong […]