Case Studies

Do you know what a union bug is? If so, you know how to spot one and that the manufacturer who made the item cares about labor rights. (As an added bonus, you will have the knowledge needed to spot union bugs after reading this blog). Union bug printing means the people who created the product paid fair wages and provided good working conditions. When you include a union print in your design, it shows that you stand with labor union members and that you care about the people printing your shirts. These union members will see the name of your organization next to their local union identity and they will know you support their right to organize a union. Want to know how to get the union bug on your clothing and other print products? Read on! What is a Union Printer? In general, a union printer is a commercial printer with employees that are represented by a labor union. All of the printed materials that are produced by a union print shop display a special mark that is known as a union label and it is printed directly onto the print materials. The appearance of the union bug is there to indicate that the product was made by members of a labor union. Why Do They Call It a Union Bug? There is a reason that the union label is referred to as a “union bug” during the union bug printing process. In order to not interfere with the design of the product or the intended message of the printed piece, the union label is kept relatively small on the product. Because of its tiny size, the label that is used by union printers is informally referred to as a “union bug.” Why? Because the label often resembles the appearance of a small insect on the printed sheet. How Much More Does a Union Bug Cost? The answer to the question above is…Union bugs are free! If anyone tries to charge you a greater amount of money in order to place a union bug on any item, you would be wise to think twice about working with them. You might even want to make sure they actually know what a  union bug is all about when it comes to the print process. In other words, a union printer should know right away exactly what you mean when you ask for the union bug to be included on your printed materials. Are you ready to add the union bug to your printed items?  If so, contact Advertisers Printing today. Contact Us Now for More Information Phone: (314) 652-9924

Eco-friendly print methods continue to gain popularity as businesses work to find ways to reduce their environmental footprint. Advances in sustainable packaging technology allow print suppliers to create sustainable printed materials that do not have a negative impact on the quality of the product. Knowing the available sustainable printing methods is important so your business is able to enhance and spotlight its eco-friendly credentials. As consumer pressure continues to grow for eco-friendly packaging, products and services, the demand for businesses to follow eco-friendly print practices has increased. As we get closer to 2023, we will see more companies start to perform eco-friendly printing. To help you get started, here are five of the latest, and popular, sustainable printing methods. Sustainable LED UV Printing LED UV is an effective and powerful printing method for items such as booklets, brochures, and promotional materials. This print method uses ultraviolet light to provide an instant drying process. In turn, the printed  designs are sharp, the colors are vivid and they create a lasting impact on consumers.  LED UV is environmentally friendly as it uses less power than traditional print-drying methods. In addition, the instant on/off functionality of the method lessens standby consumption between projects and reduces the total CO2 emissions. Plus, instant drying means there is no need for a sealing coat or anti-set off powder spray. Consider Using Recycled Paper for Print Stocks The choice of paper stock plays a part in the total sustainability of a printing method. While there can be some confusion due to the number of available choices, the information here should clear things up for you. There is a belief that only recycled paper should be used for companies to be “more green”. However, virgin fibers are necessary to maintain the paper cycle because a lack of new fibers from new trees means the paper cycle cannot be maintained. Recycled fibers will start to degrade after several uses so the paper industry requires fresh fiber to maintain the renewable cycle. As long as the new fibers that you use are from sustainably-managed forests, you can start using recycled or virgin paper. Digital Printing Is Sustainable and Cost-Effective Another ideal eco-friendly print practice is digital printing as it does not need a printing plate to perform the job. Instead, the ink sits on the top layer of the substrate and this produces much less waste than traditional print methods that require a plate.  Digital printing is a good choice for smaller print runs. Plus, digital printing can be performed quicker than other methods since there is no need for a plate. A digital printer can complete thousands of sheets per hour which makes digital printing a very cost-effective method.  Uncoated Paper as an Alternative Uncoated paper is an innovative and efficient printing method that produces incredible results on a LED UV press. While the final results are professional and impressive, its natural feel makes it an easy material to recycle. Uncoated paper is a highly fibrous material that is also lighter in weight than coated paper varieties. This aspect of the materials makes it accepted by many mills for recycling and also makes it easy to transport. Make Your Shift to Eco-Friendly Packaging Sustainable packaging can be designed and produced in all shapes and sizes. Some popular examples of eco-friendly packaging for common products include envelopes, boxes, bags, cards, and inserts. There are some companies that use eco-friendly packaging on everything while others use this packaging on a few items and then continue to use conventional packaging on the rest of their items. The push for eco-friendly practices does not seem to be going anywhere anytime in the near future. This means it is time for you to learn more about your environmentally friendly packaging options as well as any potential challenges. The sooner you begin, the sooner you can make a commitment to the environment with your print methods.  Contact Us Now for More Information Phone: (314) 652-9924

At the start of the COVID-19 pandemic, many paper mills shut down their machinery or they converted some machines to produce other paper materials such as board stock. Even with the return to normal for many businesses, there is still a struggle to handle increased demands in this industry. Overall, we are witnessing a paper stock shortage that is causing an adjustment in paper prices of various products including printing paper and carton materials.  The entire paper mill industry, including manufacturers, wholesalers, printers, and marketing companies are experiencing difficulties securing the necessary amount of materials and goods. Industry experts say there has never been a paper shortage of this size in the past. Global supply chain issues continue to have a major impact on paper product availability. As we continue to emerge from the lockdown period, the demand for printing paper and direct mail services is greater than 2019 pre-pandemic levels.  For the moment, there looks to be no relief in sight since global supply chain issues will continue well into the coming year.  This paper shortage has businesses asking what they can do to mitigate the rise in the price of paper.     Why Is There A Paper Shortage? So, why is there a paper shortage? The pandemic had a significant impact on the paper industry with short-term and long-term mill closures and reduced workforce. Transportation issues with  freight shortages with increased freight costs. Energy and fuel costs went up adding to the increase of paper prices. When Will the Paper Shortage End? While many mills have made changes from paper to packaging services, this switch is not easily reversed due to the amount of money, time, and resources they invested in making the switch. Many printers and marketing businesses are planning ahead and ordering more paper to prepare for the continued shortage that is expected to stay the same through the end of 2023. These speculative purchases are contributing to the current paper shortage and impacting upcoming print jobs for the rest of the year. Hopefully, the end of 2023 or early 2024 will see things level out thanks to reduced demands and an increased paper supply. Having said that, the current uncertainty surrounding the paper product shortage in the market makes people hesitant to make predictions on future outcomes. Thankfully, improved software and the power of big data helps print companies enjoy an increased level of print marketing accuracy and granularity in their print marketing. Companies will see their print budget maximized in a way that keeps costs low while delivering a return on investment greater than they enjoyed in the past.  Paper Shortage For Printers Due to the paper shortage for printers, the printing industry was hit hard. The high demand for banners, posters, brochures hasn’t diminished.  Our company is taking strategic measures to ensure we can continue to provide our customers with good service. Our printing technology allows us to operate efficiently and minimize paper usage. Overall, with the current paper shortage, we are striving to reduce our paper usage with our efficient printing processes. How Can Businesses Minimize Rising Paper Costs During the Paper Supply Shortage? When it comes to your business, the annual cost for print and mail must be kept in mind as capital and operating costs will fluctuate which makes it harder to determine the impact changing costs have on your budget. Plus, you will not be able to decrease fixed costs, even if you produce less printed materials, even if your customers switch to digital. On the domestic front, the print industry is seeing increased paper costs and with the a paper supply shortage. On an international level, freight transportation delays and fuel cost increases have resulted in a decline in the availability of foreign paper stock as well as a growth in paper prices. To help you avoid significant changes in prices, Advertisers Printing encourages pre-planning on all tasks. This helps our team find more suitable price points for the current paper stock that is in supply from paper mills and also helps you maintain reasonable lead and turnaround times.  Advertisers Printing is here to help you through the ongoing challenges related to the price of paper by using our reputation and relationship with mills and paper merchants to secure the needed raw materials for your projects/orders as quickly as possible.  Start planning your next print project today! Contact Us Now for More Information Phone: (314) 652-9924 Written by Acumen Studio

The art of delivering the right message to the right audience at the ideal time is vital to the overall success of a direct mail campaign. For example, saying happy anniversary or happy birthday to someone months after the date or trying to sell sports cars to high school graduates will not get you ideal results and it will waste part of your direct mail lists marketing budget that could be used in the future. Targeted mailing lists give you the ability to achieve a greater amount of personalization that enhances the appeal of your business to specific, qualified recipients. A tailored and relevant message increases its appeal while also growing customer engagement and response rates for your business. While targeting at scale was close to impossible in generations past, modern digital printing equipment, such as the HP Indigo 10000 Digital Press, lets you personalize multiple facets of the same segmented list in order to customize the piece to each individual.   Consumer Direct Mailing List Direct mail lists targeted towards consumers include individuals who might purchase goods or services for their personal use. The type of demographic data used to create the list can incorporate items such as the geographic area of the person, their age, income and ethnicity, interests, education, and more relevant data that helps you ensure your message is targeted to the right people.  Compiled Mailing List Compiled mailing lists are a type of list that is often broader than other targeted mailing lists. A compiled list is used to target certain geographic regions and key demographics. These lists compile contacts and data from several public sources but segmenting the info can help divide the list into more focused categories for better audience targeting. Homeowner, Renter, or Mover Mailing Lists A mailing list that targets homeowners can include information on such items as the down payment for the house, type of mortgage, and the purchase date and amount of the home. In addition, a list of renters and their income can be useful for both realtors and mortgage lenders as it can narrow the recipient pool to those who are potentially interested in homeownership and qualified to buy a house. Mailing lists of people who recently moved can help those who are looking for local services, restaurants, or professional businesses. Response List This type of list includes people who responded to other businesses that have similar products or services as your company. These lists are available from private list companies, magazines, or direct mail companies. While these prospects did not respond directly to your business, they have shown an interest in your particular products or services which will make them receptive to your business. Segmented List A segmented list is much like a demographic list except it uses a very specific set of data to target prospects Some examples include dining out habits, spending/saving/credit usage, vacation patterns, and preferred types of reading materials. Segmentation technology lets you analyze an active customer base for your company and identify similarities within a certain demographic in order to build a list based on common preferences.  Opt-In List An opt-in list is often accurate and ideal because consumers have requested to be part of the list. However these lists can be somewhat expensive to obtain as they are considered “prime marketing material” and highly effective. Keep in mind that they can produce an incredible ROI and should be maintained and updated on a regular basis.  If you need help obtaining or building a mailing list, our team can help you identify the type of list that will give you the desired results. Contact Us Now for More Information Phone: (314) 652-9924

Customized marketing campaigns are able to grow engagement by targeting the needs and wants of the target customers. There is nothing less engaging than a mailer with a generic greeting sent to each person on a list. A better way to entice and engage your database is to tailor the messaging to each customer with variable data printing (VDP). The use of VDP printing allows for the creation of custom marketing campaigns using items such as direct mail and personalized labels that target and engage customers on an intimate level.  It comes as no surprise that people have a greater response to a marketing message that feels like it was written with them in mind. Studies have shown: Most consumers say they are likely to engage with an offer that is personalized to them and references previous interactions they had with the brand.  Over half of all marketers in the United States reported a measurable improvement thanks to personalization.  Basically, if the offer speaks to proven consumer shopping patterns, they are more likely to make a purchase. In addition to increased response and conversion rates, here are other reasons marketers should use variable printing. Benefits of Variable Data Printing and pURLs Produce Highly Targeted CampaignsVDP printing allows you to personalize at scale with speed (AKA mass customization). Instead of mailing out 5000 postcards to customers that are identical except for the mailing address, marketers can use variable printing to create 5000 unique postcards in the same amount of time (or even less).It does not matter if your direct mail campaign is large or small in quantity. Variable data printing lets you change the amount of variables you desire to accurately target the needs of your audience. Print Short RunsVDP is produced digitally so there is no minimum quantity. Short runs would be expensive and hard to produce on an offset press. Digital printing does not require any set-up except for loading the specific substrate. The print files are directly sent to the digital press so production starts right away. Faster TurnaroundsUnlike offset press printing, VDP does not require printing plates since it is produced digitally. Every image and sheet can be changed as it is printed since there is no need to stop to swap out plates (or stop the printing process). Thousands of unique printed pieces can be produced at the same time which makes the personalized marketing process easy to perform.  Enhanced Tracking OptionsVariable data printing can add barcodes and other unique identifiers that let you track response rates and your ROI. One of the most effective ways to use VDP for tracking purposes is through the use of personalized URLs or pURLS. A pURL directs recipients to a unique landing page personalized with specific content for them. The inclusion of pURLs means you will know exactly who visited the campaign landing page from your direct mail piece and whether or not they converted on the offer. If they did not convert, you can send a follow-up email or have your sales team try and close the deal. Types Of Print Marketing VDP Campaigns Here are some of the most popular variable data printing campaigns: Coupons and Special Offers Envelopes QR Codes Custom Labels Thank You Notes/Postcards Personalized Landing Pages Remarketing Campaigns Variable printing advances let you create print materials with a higher ROI thanks to individual customer data. You can send messages and offers that are relevant to each customer while including personalized product labels and coupons tailored to match past spending habits.  VDP software automates the process for you. You choose the design and variable elements you want to customize (from your customer data) and the software handles the rest. Make the most of your print materials and watch your customer interaction grow.  Advertisers Printing can help incorporate variable data into your next campaign. Take a look at some of our products here.  Contact Us Now for More Information Phone: (314) 652-9924

Does your business run direct mail campaigns on a regular basis? If so, you know how your marketing budget can be stretched, and even shattered, by unexpected increases in USPS postage rates and other shipping rates. It has become common for these increases to occur on a regular basis. Thankfully, the good news is that you have options for reducing postage costs and saving money on bulk direct mailings. Commingling mail services save money on your postage costs while also providing additional benefits in the process. Direct Mail Commingling, AKA Commingled Direct Mail or Commingling Direct Mail, is when mailings that come from your company are combined with mailings from other companies to meet the minimum postage requirements of the USPS. This mailing method saves money on postage costs while still giving you the ability to send out lower quantity mailings.  Commingling Direct Mail Means Better Targeted Lists In addition to providing lower postage costs, your commingling direct mail provider will be able to handle a good portion of the work the post office would normally handle. The act of combining smaller separate mailings creates one large mailing that is sent out as a “bulk mailing” that allows you to reduce postage costs. Commingling direct mail lets you send out smaller mailings while still maintaining the cost advantages of larger mailings. Another reason that companies love commingling mail is the fact that lower quantity mailings can be delivered to a targeted audience, in a series of multiple mailings, for a cost that is lower than a single large mailing to a non-targeted audience. Faster Delivery With Commingled Direct Mail Besides the benefits discussed above, direct mail commingling usually results in a faster delivery time to your target customer  because the mail goes directly to the SCF (the final step of the mail process when it is sent out for delivery). Mail that travels more than a short distance can go through multiple facilities which requires sorting and reprocessing at each facility. On the other hand, pre-organizing mail helps bypass unnecessary stops that allow the mail to reach its final destination at a quicker rate. Advertisers Printing can help you commingle your next direct mail campaign.  Inquire here!  Contact Us Now for More Information Phone: (314) 652-9924

Direct mail has been, and continues to be, a successful marketing channel for companies and brands across the United States. Businesses enjoy the fact they have multiple types of direct mail options to choose from when delivering their message. In addition to various types of direct mail marketing, the postal service is providing USPS discounted rates to direct mail advertisers this year. Because of the personalized approach to reaching customers and the available discount on postage, direct mail is a “must do” for companies! In this article, we will share the most common (and successful) types of direct mail. We will also include a number of examples and spotlight direct mail USPS postage discounts for companies and organizations looking to grow their brand. Brochures Direct mail brochures always seem to generate positive ROI. They are a simple version of direct mail that still allows for creativity when delivering your marketing message or a call to action for a specific promotion in a way that is easy to engage. When it comes to brochures for direct mail, they are particularly popular with retail stores, churches, educational institutions, and travel or personal finance companies. Letters A well-written direct mail letter, combined with a compelling design, creates a personal connection with customers. Letters have a versatility to them that enrich the experience through a sophisticated envelope or letter finish or they can include inserts that deliver information on promotions that the audience can use to save money. Direct mail letters can include fundraising information, an invitation to an event, coupons for an upcoming sale or the latest information about the business in a newsletter. Catalogs Catalogs have remained popular over the last few years as they give brands the opportunity to connect more closely with customers. Catalogs are popular in the fashion, retail, and manufacturing industries but they are also ideal for other businesses. Postcards Postcards are cost-effective and easy to design. They also deliver results thanks to their versatility. Here are some examples of how they are commonly used as well as some of the most popular sizes: Common Uses for Postcards: Announcements Coupons Event invitations & Registration reminders Political campaigns Popular postcard sizes: Standard postcard (4¼” x 6″) Bi-fold postcard (Two attached cards sealed with glue or wafers) Oversize postcard (9″ x 6″) Jumbo postcard (11″ x 6″) Package Inserts Due to the increase in online sales, a greater number of packages are being delivered across the country. This gives brands and organizations an opportunity to connect with their audience while also increasing sales and showing how they stand out from the competition. Direct Mail Discounts The USPS offers discounts for direct mail campaigns and that includes each of the direct mail types discussed above. Each campaign has a different eligibility for the discounts listed below: Informed Delivery Promotions Tactile, Sensory, & Interactive Mailpiece Engagement Promotion Earned Value Promotion Emerging & Advanced Technology Promotion Personalized Color Transpromo Promotion Mobile Shopping Promotion Here at Advertisers, we focus on informed delivery. This offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights. Our experts can create direct mail campaigns that get results while taking advantage certain available discounts. Contact us to learn more about how you can leverage informed delivery to take advantage of discounted direct mail! Contact Us Now for More InformationPhone: (314) 652-9924

Museums remain one of the top family and/or date activities for those in the mood for an entertaining and engaging activity during a weekday “fun day” or on the weekend. Even though museums remain one of the top activities with the general public, it is sometimes difficult to increase your engagement as you are competing with other activities and venue choices in your area. So, the question becomes…How can you get more people involved and increase the number of visits to your museum? In this informative article, we will focus on the topic of direct mail for museums. We will examine the effectiveness of a direct mail campaign and show how to grow your engagement rate and direct mail ROI with your campaigns. Does Direct Mail Work for Museums? We will admit to being a little biased when answering this question since we are a print service provider of direct mail for museums. Having said that, it also makes us an ideal source of data on how well it works for museums. In other words, the short answer to whether or not direct mail actually works for museums is…”Yes.” Keep in mind that marketing campaigns are only successful if you put a good amount of strategic thought into the planning, design and delivery of the direct mail assets. Museums can easily see a positive return on their direct mail ROI efforts if they use the insights discussed below. How Are Museums Using Direct Mail? Decision makers at museums can include a director, marketer, or curator. More than likely, they are already considering a direct mail campaign and have a general idea of how direct mail for museums can benefit all aspects of the organization. In general, here are some of the most effective ways direct mail is commonly used for museums: Increasing Foot Traffic It stands to reason that you want people visiting the museum. Direct mail shares what is on display now and in the future. The campaign can also spotlight special events or promotions which will get more people in the door. Acquire New Museum Memberships Gaining new annual members is an ideal way to generate continuing bottom line income. The creation of incentives, discounts or private events that you can share via direct mail will lead to new memberships. Increase Donor Engagement Annual or monthly donations assist with operational costs and developing new exhibits. Direct mail engages museum donors by keeping them informed of plans and activities. You can also use direct mail to invite donors to your events as well as solicit direct donations. Ways to Increase Direct Mail Engagement Now that you know how to utilize direct mail in an efficient manner, you need to take steps to increase direct mail performance for better results. The task of generating response and engagement is achieved by personalization and flexibility. Personalize the Material Use first and/or last names on the direct mail piece or remind the recipient of past events they attended. This will get their attention and spur them to take action thanks to the personal touch of your materials. Include Multiple Ways to Engage Make sure you have a number of ways for the recipient to engage with you so they have no reason to not reach out to you. A level of flexibility in how you communicate with recipients increases the likelihood of them engaging with you. Some popular examples include: QR codes Phone number Personalized url (PURLs) Text/SMS channel Reply mailer with pre-paid postage Take the insights discussed above to generate action and start getting more direct mail engagement today! Contact Us Now for More Information Phone: (314) 652-9924 

In a marketing world that relies more and more on digital strategies, direct mail is not dead and it is also not old fashioned. Direct mail ROI is still something companies can enjoy and it has not gone the way of smartphones and social media. Even though direct mail might seem like an outdated idea, it is still a powerful tool in the hands of skilled marketing teams. Direct mail reaches your target audience, gets their attention, and connects with them on a personal level to grow your direct mail response rate. Take a look below as we explore the reasons why direct mail continues to thrive in a digital world as well as some of the benefits of using direct mail as part of your overall marketing strategy. Top 2 Reasons Why Direct Mail Is Thriving in 2022 Mail Volume is DownThe good news is that mail conversion rates are up. The bad news is that the growth of email and social media has caused mail volume to drop from its peak of 213-billion pieces in 2006 to 155-billion pieces in 2014. However, the drop in overall mail volume has helped the growth of open and conversion rates for direct mail pieces (especially when compared to email). As a result, each direct mail piece is more likely to be touched, opened, read, saved, and considered. Studies show that 79% of households say they read or scan direct mail ads. Digital Print Creates Better Mail ExperiencesThe technology commercial printers use to design, create and manage direct mail marketing has evolved and improved dramatically over the years. Offset printing, which requires printing plates, rubber blankets, and extensive prepress production effort, is now being replaced by digital inkjet printing. Digital presses allow for on-demand printing as well as short turnaround times. In addition, digital printing can create highly personalized mail using “variable data printing“ that allows marketers to personalize each printed piece with the individual name and address of each recipient. This means direct mailers have the ability to deliver targeted offers to specific audiences. Retailers can send custom mailers to upsell and/or cross-sell their customers within days of a purchase. Marketers now have the opportunity to use mail to give consumers what they want at the exact time they want and/or need it. Benefits of Direct Mail Marketing Direct Mail Can be More Effective. Even though direct mail and email marketing campaigns provide similar response rates, a recent study showed direct mail campaigns generate consumer purchases at a rate that is five times larger than email campaigns. The strategy of combining email with direct mail led to purchases at a rate of six times larger than email on its own. Direct Mail Stands Out. The public can often receive hundreds of emails each day as opposed to only a few pieces of actual mail. In the same way that digital-first companies, including Glossier and Warby Parker, have started to open physical stores to create a special consumer experience, the act of sending physical mail is a way to stand out from the competition. Direct Mail is Easily Shareable.Many times, an email message or offer will only go to one person. On the other hand, physical mail pieces go to a household. RetailWire reported that 88% of key consumer purchase decisions for categories as varied as automotive, retail, and financial are discussed at home. The delivery and reading of direct mail pieces give recipients a reason to talk over the offer. As we said at the beginning of this article, direct mail is not dead and it is actually thriving more than ever before. As an example of how direct mail response rate can make a difference in the success of a marketing campaign, take a look at our case study of how we helped the St. Louis Kaplan Feldman Holocaust Museum raise over  $21-million dollars in new donations through a enhanced direct mail campaign. Direct mail must be part of your marketing mix and if it already is, contact our experts at Advertisers Printing about how to make it better and grow your ROI. Call us today. Contact Us Now for More Information Phone: (314) 652-9924

Direct mail is an impactful marketing tool that has long been regarded as a passive part of marketing strategies. The benefits of direct mail marketing offer highest ROI but it has lagged behind its digital marketing counterparts due to direct mail campaigns requiring manual, time-consuming workflows and its inability to measure campaign data. Thankfully, direct mail campaigns have adapted over the years and evolved into using automation.  The use of automation solves the challenge of making a connection in the crowded digital world by providing a way to create a seamless experience across physical channels and digital touchpoints. The combination of physical and digital provides a personalized approach, a connection with consumers, and the ability to measure results. Intelligent mail, which is an evolution of the direct mail channel, is able to improve overall marketing campaign performance, increase response rates and grow customer engagement.  Direct mail is going to become more critical in the future with the pending end of the third-party cookie. Going forward, the key will be implementing intelligent mail alongside digital marketing efforts such as triggering an email campaign to be sent the moment a direct mail piece arrives in the mailbox of a target customer. In this article, we will walk you through three key reasons to evolve your direct mail campaigns into intelligent mail.  Higher Direct Mail Response Rates The digital marketing landscape continues to put a priority on privacy, security, and trust. Direct mail DRIVES more digital traffic. Direct mail and print marketing actually help digital marketing perform better! The proper coordination of digital and direct mail campaigns can boost direct mail response rates as brands deliver an extremely personalized experience consisting of multiple touchpoints based on the previous activities of consumers.  One prime example of proper coordination is an omni-channel direct mail campaign we conducted for a local museum. Our goal was to raise both museum awareness and donor growth so we designed a direct mail campaign of 117,000 pieces to potential donors. The next step was narrowing that number down to a target list of 17,000 contacts which made the final investment for printing and postage a total of $88,275. Thanks to the increased engagement generated by the direct mail piece, we achieved 3-million dollars over the projected goal and provided an ROI of 33.98x’s the total investment price. The correct automation solution gives marketers the ability to trigger mail pieces to be sent to the public based on specific consumer behaviors or interactions. This data could be obtained from a number of sources and developed into more automations. Some of the sources include cart abandonments, birthday, last purchase date, renewal date, etc.  Increase Customer Engagement & Customer Loyalty Marketers who examine and understand the role of intelligent mail in the modern world of marketing will provide significant value for their organizations moving forward. Direct mail and digital campaigns that work in harmony grow consumer engagement and brand loyalty. In this case, engagement covers all interactions between a brand and its customers because people who feel connected to a brand are more likely to choose it on an ongoing basis.  By combining online and offline channels, marketers attract more consumers and generate greater results across the complete customer journey. With the right suite of tools, it is easy to discover how to increase customer engagement, and when to engage them, at different points in their journey through direct mail or digital channels. Better Brand Awareness Another reason to integrate direct mail with digital marketing strategies is to generate better brand awareness. The combination of direct mail and digital channels increase brand visibility and improve the reputation of a company. At a time when brands compete for attention in a noisy digital landscape, high-impact direct mail items help companies separate themselves from the competition. Direct mail recipients can hold and save the physical materials and even share creative mail pieces with others (which increases brand awareness). Direct mail automation creates tailored customer experiences without the complex planning that comes with physical marketing tactics. A recent study found that marketers using three or more channels during a single campaign generated a 297% higher purchase rate than marketers who tried a single-channel approach.  When you are ready to evolve your direct mail efforts into Intelligent Mail, our experienced team at Advertisers Printing is ready to help. Contact Us Now for More Information Phone: (314) 652-9924